Recently, the saying that household products have risen in price before and after the "11" has come to the forefront. Some insiders even predict that after the "Golden September, Silver 10", companies will gradually increase prices. In this regard, the reporter conducted a certificate to the well-known furniture and building materials brands in the industry. Most merchants said that there is no plan to adjust prices before and after the “11â€. The "price increase" statement before the advent of the promotion season does not exclude the smoke bombs released by some merchants to enhance sales. "Up or no rise is there." Not far from the National Day holiday, news about the price increase of household goods before and after the "11" has already appeared. However, after interviews, the reporter found that most brand companies denied the price increase before and after the National Day. Yao Gang, deputy general manager of the European cabinet, said that there is no plan to raise prices before and after the National Day. He said that although raw materials and logistics transportation are driving up the cost of enterprises, enterprises will not simply let consumers pay for them. "Especially the current market is not doing very well, we are very cautious in price adjustment." Zou Rongwei, director of the market of Ou Dian Flooring, also said that although the cost of the substrate is rising, it is still within the enterprise's tolerance, and will be resolved by more rationally arranging the production process, and will not easily raise prices. It is understood that home furnishing companies generally adjust prices at the beginning of each year or around May 1st. For example, in April of this year, companies such as Boyimumen and Xinzhongyuan Ceramics indicated that they would raise the price of some category products in May. Wang Ke, CEO of Yaguangya Decoration Group, said that many home improvement companies and furniture companies have raised their prices in the first half of the year. However, this year's home industry is in a special situation, and the consumer market is shrinking. "The industry's environment has determined that during the National Day of the National Day, companies cannot rely on price increases to make a profit." "Price increase" is a smoke bomb? When most companies deny price increases, a few companies admitted that they would raise prices after the 11th holiday. Wen Shiquan, chairman of Yifeng Furniture, said that after the property market regulation, the home market shrank a lot, and the reasonable profit margin of furniture companies was squeezed smaller and smaller. The current market price is difficult to support the operation of enterprises. After the National Day, Yifeng may raise the price of the product by 5 points. Fan Wenjian, general manager of Shiyou Floor Beijing Co., Ltd. also revealed that in the face of inflationary pressure, some flooring companies have decided to raise the price of products by about 15% after the National Day. However, some insiders said that there is no shortage of news that the company will release the price increase before the arrival of the large-scale promotion season, so as to attract the flow of tourists. Since consumers are more sensitive to price than in previous years, companies claim that they are about to raise prices, or will encourage consumers on the sidelines to make firm purchases, which will help sales more or less. Yin Yuxin, deputy general manager of Oriental Home Furnishing Plaza, believes that the price increase will cause some loss and damage to the consumer groups and sales share, and enterprises will not easily consider the price increase. An industry insider said that in order to ensure market share, well-known brands usually attach great importance to the annual stability of prices, and will not frequently adjust prices. â– Market visits to the National Day will usher in a wide range of promotions Recently, the reporters have visited the famous homes such as the Real Home, Red Star Macalline, and the sales staff of the brand companies in the store generally denied the price increase. The top 100 furniture sales staff told reporters that the recent product prices have not changed, nor have they received notice of the group's price increase. The sales staff of Peugeot Furniture, Elvis Presley Furniture, Gujia Craft and many other furniture companies are also in a consistent manner. The sales staff of a building materials company is more blunt, for the National Day enterprises to pay attention to launch minimum discounts and various preferential measures to attract consumers. How can it increase prices? The reporter observed that most brands did not raise prices as the salesperson said. The label price of in-store products is consistent with that of the past, and many labels can be clearly seen as not being newly replaced. At the same time, the home improvement company in the store also learned that Dongyi Risheng, Yuanzhou, Shichuang and other decorative companies did not show signs of price increases. The reporter randomly interviewed several consumers about the price increase. Mr. Huang said that some rumors will be heard every year, but the National Day promotion is also very large, and it has not seen real growth, and many are still a means for businesses to attract consumers. Ms. Guo, who is selecting furniture, also believes that the price increase is a gimmick. It is unlikely that brand companies will raise prices first and then discount them. After all, enterprises still have to face and be word-of-mouth. â– National Day Outlook 11 Market is not optimistic Although during the past Mid-Autumn Festival holiday, various home stores generally said that sales were better than expected, but under the long-term influence of real estate regulation, various home furnishing companies are still very cautious about the judgment of this year's 11 market. . Wang Linpeng, the president of the Real Home, believes that the 11th market this year will not be more optimistic than last year, so the goal of this year's home is flat compared to the same period last year. The influence of upstream real estate regulation on the downstream home furnishing industry cannot be avoided. The home building materials industry that has experienced rapid development in the past few years will also enter a trough in the past one or two years. The building materials merchants have regarded the 11th market as an opportunity to boost morale, and hope to make a "better in one battle" with the hope of the consumer demand that is expected to break out in the eleventh episode. Fan Wenjian, general manager of Shiyou Flooring Beijing Co., Ltd. said that enterprises need to open source and reduce expenditures, and intensively work on sales channels, such as increasing service support for secondary decoration and fine decoration real estate consumption market, while rationally controlling costs. Yao Gang, deputy general manager of Ou Pai Cabinet Beijing Co., Ltd. also believes that the 11th market this year is not as optimistic as expected at the beginning of the year. The once-home market was as rich as a big meal, but today it is ushered in more brutal competition and more rational consumers. â– The industry said that the possibility of price hikes in the peak season is very small â— Wang Ke, CEO of Yaguangya Decoration Group is obviously not as good as in previous years. The number of consumers in various enterprises has dropped significantly year-on-year, and the signing situation is obviously not as good as in previous years. Therefore, many companies are aiming at the National Day. They hope that by focusing on the consumers for a few days, they will increase their efforts to promote profits and try to win some consumers by relying on stable prices and promotions. There may be a small climax in the National Day promotion season, but it will not reach the level of heat in previous years. The possibility of price increases before the promotion season is also very small. According to my understanding, 60% of furniture companies are now in a non-profit state, only about 20% of the companies are still profitable, and the market situation is expected in the second half of the year. It will be worse than the first half of the year, and the market is more indifferent. Therefore, many merchants expect to absorb as many consumers as possible during the National Day promotion period to ensure the normal operation of the company. If the price increase before the National Day is undoubtedly to push consumers to other companies. I think that in the second half of the year, enterprises will guarantee quality rather than quantity, and the focus will be on the construction and refinement of the enterprise itself. Does not rule out the price increase after the holiday â— Wu Nani, general manager of Qumeixin Home Commercial Co., Ltd. During the peak season, some non-self-regulatory companies are likely to use the price increase message to create gimmicks in order to attract consumers. This is not uncommon. However, independent stores or brand companies all have clear prices. Consumers also pay attention to the prices of brand enterprises and their products. If it is really a false price increase, consumers will not easily believe and be fooled, and the possibility of price increases before the National Day. Not too big. However, with various factors such as labor costs and labor costs, the possibility of price increases after the holidays is not ruled out.
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