Large-scale furniture sales in different places, hot logistics into a new model stumbling block

Nowadays, the smooth flow of information channels and the convenience of transportation means attract many consumers to choose to purchase large-scale furniture products from different places, which breaks the geographical restrictions on traditional large-scale furniture consumption. However, the relative backwardness of the domestic logistics market has greatly affected this sales model. The purchase of large-scale furniture products has been quietly popular. Due to its own characteristics, it is difficult to popularize sales throughout the country. For a long time in the past, cross-regional sales have been a phoenix. However, with the pursuit of personalized home style and the demand for specialty furniture products, some people have begun to purposefully choose to order furniture products from other places. In addition, the current cross-regional marketing means of some home building materials companies, online sales of furniture and other commercial activities have also objectively promoted the maturity of this form of sales. Just before and after the 11th, Red Star Macalline (see map) and other large domestic building materials companies have launched the "packages to the field" procurement of home building materials products, from the current publicity of the activities of various companies, This marketing model will continue to create new cases for a long time to come. The drawbacks of logistics restrict the development of new consumption patterns. However, as the trend of off-site procurement has strengthened, the drawbacks of this model have begun to emerge. At present, many furniture companies and consumers say that furniture products are often damaged in the use of the tray. Due to the more reasonable division of responsibilities and the compensation mechanism has not been established, the off-site procurement of bulk furniture products has encountered major constraints. In terms of reason, creative furniture is aimed at people born between 70 and 90 years, and is most suitable for marketing and sales using online platforms. However, as a representative of creative furniture, Beijing Qisi Jiayi Furniture Co., Ltd. rejected this marketing platform. Liu Chao, Marketing Director of Qisi Jiayi, said: "We can't guarantee the quality of the products in the transportation process. If there is no branch in the consumer's location, how can we ensure that the consumers get good after-sales service?" According to another report, Recently, Ms. Wang, who lives in Shimao Binjiang New City in Songbei District of Harbin City, reported that she recently entrusted a logistics company in Beijing to consign 57 pieces of furniture. After the furniture was delivered to her home, she found that more than 10 pieces were damaged and parts were lost, resulting in some furniture not working properly. use. Ms. Wang said that when the delivery driver saw the situation, she comforted her and said that she could get compensation from the claim department. Unexpectedly, the company did not recognize the damage of these goods, saying that it can only be compensated for twice the freight, but the value of these damaged furniture is more than 6,000 yuan. Due to the lack of logistics, the purchase of large-scale furniture products, especially the mode of free purchasing of large-scale furniture by consumers in the field, will be greatly restricted. "It's too risky to buy it back and it can't be repaired. It's too risky." The author randomly interviewed several owners who are about to renovate the house in Beijing. They all said that it is more secure to purchase furniture locally.

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