The industry reminds consumers: home common sense needs to be supplemented, and purchases should not be a big deal. What are the confusions in buying home products? Why are the opinions of front-line salespeople doubtful? Which consumer views are misled? Recently, they have entered the home market with consumers. This issue focuses on mattresses and sideboards. Through a "soft" and "hard" purchase process, it is found that there is a "weird phenomenon" in the market, and home sales are filled with "God Logic". One of the logics of God: Europe and the United States are popular. "Now 90% of people will buy latex mattresses because they are soft and comfortable." "This is a separate pocket spring, and the body can be evenly stressed. It’s very comfortable to lie down.†“This mattress is a cold sponge, and the rebound is particularly good. It doesn’t change for a long time.†In a home store in the north of the city, the sales staff of the mattress talked about the advantages of their own products. For example, which one is better is not easy to judge. Every time I ask what kind of mattresses will be favored by consumers, the salesperson’s answer has such a common feature: there are many people who buy XXX mattresses, because people in Europe and America are using this now. Kind of mattress. However, industry insiders say that the pursuit of fashion-compliant furniture is understandable, and it is inconceivable to follow others' choices. Especially for the practical products such as mattresses, the choice of following the big stream is likely to bring trouble to your future life. [Correction of Correction] What kind of mattresses should be selected for specific analysis? Everyone’s bone structure and sleeping position will have different requirements on the material, softness and hardness of the mattress. This is irrational. The second logic of God: the chemical content of household products will definitely affect health. "Our home sells springs and latex. The polyester fiber is also good, and the price is relatively low, but the sales are not good." The authors found that the types of mattresses that combine latex, springs, mats, and their combination are quite popular, and some of the "polyester" mattresses that salespeople call seem to be deserted. Asked the reason, the staff of an international home brand told the author: “A lot of consumers think that it is a chemical component when they listen to polyester fiber. It is definitely not healthy in the mattress. But in fact, polyester fiber is what we call polyester. We used it to make clothes very early, and no one would think that wearing polyester clothes is not healthy. The wrong psychology of consumers now is that when they hear chemical nouns, they conclude that this is not good, we explained There will still be people who don't believe it." [Correction of Correction] Indeed, many consumers will frown and think of "toxic" when they hear or see a seemingly sinister term. It is a good thing to pay attention to whether furniture is healthy and environmentally friendly, and overcorrection may limit the choice of consumers' choices and miss some good choices. In fact, consumers can do their homework before choosing furniture, and learn more about the relevant professional knowledge. While avoiding being fooled, they can really understand the pros and cons of some products. The third logic of God: Because of the high price, the quality is good. "No demand for the best and only the most expensive" is commonplace in many markets, and the home market is no exception. "What kind of material is this sideboard? How much is it?" "This is a MDF with metal paint to ensure no discoloration. Length 1.4 meters, height 88 cm, diameter 43 cm, after folding Now it is about 4,000 yuan." The same question was thrown to another brand, and the answer was: "This is eucalyptus. It is 1.6 meters long, 88 cm high and 45 cm deep. It is about 16,000 yuan." The sideboards with similar styles and styles will have a price difference of about four times due to the different materials. When the author asks to look at the relevant appraisal report of the product materials, the salesperson said, "The identification data of our products. There is only one copy, it is impossible for every point of sale." "How can you prove that this thing is the coffin?" "The price of this thing is here, the price is worth the price, it is impossible. False." [Correction of Correction] Because the price is high, it is a "real thing". Such "God Logic" is not uncommon in the store. For example, the sideboards of various brands have proved their products by raising the price, and it is normal for a group of small sideboards to sell 10,000 yuan. On the other hand, it is the consumers themselves who are pushing up the market price. It takes more time to understand the market and the knowledge of the furniture you need, rather than a mind that is necessary to look for the "good is good". The fourth of the logic of God: packaged promotion to buy a complete set, a certain value "If you are a restaurant and living room is integrated, I suggest you buy a set of TV cabinets of my family, this size is very suitable. Now pack and buy can also be discounted." The size that fits the size of the consumer space, the way that merchants highly recommend is to use their own products to piece together. Some merchants even said, “As long as you want a sideboard? If you want to pursue better results, I suggest you buy this set of sideboards and buy one of our dining tables and chairs. In this case, the style may be more obvious. Highlight some." Buying a set of cabinets and even a set of furniture from a cabinet, blind consumption caused by "suits" is not uncommon. Under the “following and tempting†of merchants, consumers sometimes want to buy all the related products. "Cheap" and "value" "enrich the decoration of the home" become the psychology of consumers to buy extra furniture in an instant. On the other hand, the author got the answer from a consumer who had had relevant purchasing experience: “I originally planned to buy a sideboard. At that time, I was liked by the sales staff, I bought a whole set of tables and chairs. It took me three days to go home. The table is the kind of big round table. Usually, it is always strange to eat with two people, but it can’t be folded and can’t be collected. It can only be placed in the restaurant. Actually, there are too few places to use.†[Correction of Correction] It is obvious that it is important to try to match the style of home decoration when purchasing a table, but to choose some furniture with lower frequency to emphasize style and style. Not cost-effective. The fifth of the logic of God: to change the size, you have to follow the "customized" extra charge in the process of visiting a building materials market in the south of the city, many custom furniture businesses will only say when the price of the relevant products is involved, "can only be measured at home" . Whether the measurement link is free or included in the project, the merchant said, “Of course it is not. This designer is our other request, the on-site service will definitely need to pay someone else's fee.†If the result of the measurement design is not adopted Whether to charge a fee, the merchant said, "I don't like it, I will definitely make you satisfied." In this regard, Ms. Wu said to the author, "Which designer, they can't wait for the boss worker designer to be a person." The purpose is to collect money, even if you don't have to do it at home, you still have to pay the door fee. Otherwise, he will not tell you anything." [Correction of Correction] Consumers should try to choose a brand-name professional furniture customization company. The truly guaranteed customization must be that the designer negotiates with the consumer and the constructor to complete the design plan, and all expenses will have clear statements. [Discovery] The small "low imitation" big card is difficult to cover the inferior touch and bad smell. I have seen many international brand sideboards. The price is as low as tens of thousands and hundreds of thousands. If you visit some other stores, you can know the merchants. The pen of "plagiarism" never stops. Many products are basically invisible from the appearance, and the price is a thousand miles compared with the original brand. But the opening of the cabinet door, the rough feeling of wood, the strong taste of the paint, all exposed the inferior quality, "low imitation" identity. However, the increasingly demanding standards of consumers are gradually making the market of these “low imitation†experts increasingly scarce. The businesses that rely on low-end imitation for life are bound to be eliminated by the market. Consumers are often confused by the "appearance" to ignore the practicality of furniture in household items, the bed can be described as a more practical member. However, like other furniture, the design of the bed and bed frame is valued by many consumers. The cool appearance attracts the eyes of many young people, sets the bed and bed frame, and often goes home with the corresponding mattress. The difference between a bed and a lot of furniture is that it has an important influence on the quality of people's sleep and even the quality of life. Therefore, simply choosing a bed with a visual sense, ignoring its comfort and functionality, is likely to lose more than gain. The furniture function has a breakthrough. The overall design needs to improve the storage function. It is the most important function of the sideboard itself. At present, there are already merchants in the market who can flexibly combine the dining table, the bar and the sideboard with the sideboard to meet the space saving of the consumers. A multi-purpose demand. Rotating the countertop of the sideboard and pulling the cabinet door up and down have become the main way of application. However, sideboards that can achieve such functions are rare in the finished product market and are more common in custom sideboards. Author: Wu Wen Yue
Caesar door control co.,ltd , https://www.caesar-door.com