High-end furniture to lower the attitude to welcome the National Day to take the "people-friendly" route

The "Eleven" is approaching, and the peak season of the home furnishing enterprise "Golden September and Silver 10" has already passed half. According to the practice of previous years, many high-end furniture brands have already been in the market, but many furniture companies still feel cool in this year. Undoubtedly, the introduction of the property purchase restriction policy and the decline in the property market volume have brought some inevitable shocks to the home market, and the Da Vinci incident has also cast a shadow over the high-end furniture market that was not calm. When the Chongqing Evening News reporter visited the Gemei Furniture in Wuhuang Road, he saw that although the large-scale promotion activities were being launched, the store business was still deserted. Apart from a few scattered staff, there were very few consumers coming to purchase. A set of furniture bearing "Milan furniture exhibits", although it is a substantial price cut, still no one cares. An industry insider who asked not to be named told reporters that due to bad business, Gemei's business situation is currently in jeopardy, and employees are losing a lot. Even if the new store is opened in Wuhuang Road, it seems that it does not help. Some high-end furniture urgently search for a way out under the "internal and external troubles" situation, adjust the marketing model, and start the "ice-breaking trip." Unicom International Home has changed from “sitting business” to “trading”. Since the beginning of this year, it has been operating channel sales, gradually entering various high-end residential areas, reducing operating costs from various aspects, lowering product prices, and allowing consumers to buy high-end products at civilian prices; As one of the few local furniture stores, St. Jue's home design custom brand, forming a competitive feature in the local high-end customization, providing consumers with professional, cost-effective consumer demand; the Royal nickname is now undergoing internal adjustments and launches Butler service, forming a differentiated competition with other furniture stores; Henry, who has been in the independent store model before? Dai invited consumers to visit the factory headquarters in Shenzhen nationwide to enhance consumer brand trust in the interaction; Fuyi Home is also undergoing nationwide renovation and upgrading, approaching consumers with a new storefront image. According to industry insiders, in the current complex market environment, all major brand enterprises in the high-end furniture market are faced with various opportunities and challenges. There are still many variables in the future, and the brand is well-established under the premise of continuously meeting market demands. Self-construction is the king of market competition.

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