Wardrobes play an increasingly important role for women and even the entire family. This is of course because almost every woman who loves beauty always habitually thinks that there is less clothing, but more importantly, the wardrobe is not just a cabinet that can hold clothes, it also carries you Decent to go out and be responsible for home comfort. With the rise of the new generation of consumer power after the 80s and 90s, the individualized demand for the wardrobe has also emerged. Custom wardrobes and smart wardrobes have become the new favorite in the wardrobe market. However, the industry also pointed out that the wardrobe industry should really go to the whole house customization and intelligent customization, as well as the two mountains of technology and cost to be overtaken. The future of the wardrobe is bright, but there is still a long way to go. From a single function to a "show outside the Huizhong" from the wardrobe, to the intelligent and exclusive space that can accommodate all the clothes and accessories, in this short period of more than ten years, with the arrival of some "imported" brands, the wardrobe of the Chinese people is gradually getting rid of The original image with a single function has become rich in content, and the Chinese wardrobe industry has gradually begun to shake off the image of the original civilians and move toward high-end. If you don't see it, the character of the closet is already "tolerant". A qualified overall wardrobe can already make clothes, pants, skirts, hats, socks, belts, ties, etc. have their own belonging space. Coupled with the emergence of customized services, more and more consumers have been able to purchase more intimate products based on their actual housing usage. Another important reason for the personalization of the wardrobe is that the homogenization is getting worse. The homogenization of products and the homogenization of marketing methods have always been a headache for the wardrobe enterprises of the Chinese wardrobe industry. “The wardrobe enterprises with considerable R&D innovation and design strength, once the innovative products are launched, are favored by the market and loved by customers, and soon other companies will follow the trend to imitate production,†a brand official complained. From this point of view, the emergence of custom wardrobes can undoubtedly be the general trend. Of course, it should not be overlooked that the spring breeze of smart homes has quietly sowed seeds in the wardrobe industry. In some wardrobe exhibitions, the smart wardrobes launched by major brands are dazzling. For example, Shi Nieman has introduced a wardrobe and a matching bed with its style. The bed backrest of the product can be adjusted according to individual needs. The state-owned master wardrobe also moves the design to the study, a multi-functional study. The combination of bookcases, desks, wardrobes and invisible beds not only maintains the harmony of space design, but also saves space. Other intelligent functions such as intelligent dehumidification, automatic induction folding doors, and remote control automatic down wardrobes are also applied in the wardrobe products. What is the difference between the "evolutionary dream" of the wardrobe? As with other furniture customizations, wardrobe customization has intensified. After all, anyone wants to have a tailor-made cloakroom that can accommodate the little vanity that comes out every time you wear clothes. Want to renovate a new home to buy furniture? Try a custom wardrobe! If you choose a brand that has a full-house custom service, you can really customize the cabinets, wardrobes, bookcases, etc., not only to maintain the consistency of the furniture style, but also to save the store to buy and match, The trouble of asking for the price is fixed in one stop. Although the advantages of wardrobe customization are not small, but some insiders pointed out that the current custom wardrobe industry is still emerging, although it meets the current market demand for personalized products, the prospects can be expected. However, problems such as chaotic price system and insufficient design power need to be resolved. Wei Wei, director of the wardrobe of Moganshan wardrobe, said that due to the many links in the customized service, there are many items involved, which will inevitably lead to omissions and damage to the parts during production or delivery, and the human error will not be installed. Or problems such as chromatic aberration are not uncommon. In addition, the back-end software used in domestic wardrobe customization is not advanced enough, often resulting in many orders not being completed in the software, but also requires manual production, which makes the drawing difficult. “Some small brands will try to win by price advantage. E2 and E3 grade boards, such as MDF, are generally 98-110 yuan, but in order to save costs, the price of MDF used may be about 70 yuan, although it can I got the quality inspection report, but the environmental protection is not good.†Wei Wei also pointed out that although the situation of some big brands is not so bad, the custom-made wardrobes are mostly particle board and particle board, which leads to the production process. Using a lot of glue, although it claims to meet the E1 standard, it may actually be a discount. Another person in charge of the brand who did not want to be named said in an interview that the personalized service actually depends on the enterprise's excellent management, otherwise it will be difficult to achieve. "For example, consumers have customized a batch of wardrobes, and designers must follow Consumers require design, procurement departments should purchase raw materials according to the design list, production departments should re-arrange production, logistics departments should send models, etc. A batch of wardrobes is easy to do, and different products must be done without any difference. The average enterprise can do it." The whole house, the smart will become the future wardrobe key words, the evolution of the wardrobe has not stopped. As early as two years ago, at the annual meeting of the Chinese wardrobe industry, new products released by well-known brands such as top-built wardrobes, European-style wardrobes, Kayya wardrobes, Haola wardrobes, and Sofia wardrobes have already ignited the smart wind. The wardrobe seems to be more than just a wardrobe, more like a smart housekeeper who serves the family. President Zhang Chuanxi said that intelligence and convenience are the core appeals of today's wardrobes. The combination of fashion and technology is the popular consumption trend of wardrobes in the future. Wang Wei, general manager of Sophia Home Furnishing Co., Ltd. Marketing Center, said in an interview with the media that the wardrobe in the future represents consumers' judgment on the ultimate goal of intelligent wardrobe. "Modern people are busy, and they really need a lot of storage box management in the wardrobe." The aid of scientific and technological elements. I think that the intelligentization of the wardrobe is a gradual process. Our future wardrobes only show our understanding of this aspect in the most extreme way.†Mo Weishan wardrobe marketing director Wei Wei believes that “the whole house Customization and intelligent customization will become the trend of the wardrobe industry in the future. At present, there are already smart wardrobes that can automatically open the door through mobile phones. In the future, more automatic sensing accessories, even voice control and light control systems will be applied to the wardrobe. On the product. "The product itself is not mature enough, the repair rate is relatively high, and the price is also very high." Wei Wei pointed out that the wardrobe should be truly customized, intelligent customization, and the technology and cost of the two mountains to climb over, the price of smart hardware is usually very high. High, non-ordinary consumers can withstand, for example, a German brand of automatic board, the price of up to 20,000 yuan, while the domestic similar products, although the price is slightly lower, but the quality is still a distance from the imported products.
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