Solid wood furniture steadily increased in 2013, the plate market is gradually declining

Guide: Go shopping in the furniture market, consumers will find a lot of new solid wood brand furniture in the market, and the original brand of panel furniture has also launched a series of solid wood products, it can be said that "solid wood furniture" has become near The biggest hot spot in the furniture circle for several years. How has the market share of solid wood furniture and panel furniture changed in recent years? In the face of impact, how should panel furniture change? The reporter conducted an interview. Solid wood has steadily increased the number of plates to reduce year by year. In the past few years, the brands such as Qumei, Baiqiang and Yifeng, which are popular in the field of panel furniture, have slammed the solid wood furniture market. The new solid wood furniture of these brands is often placed in the store. s position. Wen Shiquan, chairman of Yifeng Furniture, once said that the wood furniture is still in the future, but the solid wood furniture is more flexible and more valuable because of its shape, and it is easier to create a simple, stylish and personalized texture in the design, so there are also A certain amount of considerable market. Zhang Jingping, marketing director of Green Island Home Beijing Co., Ltd., said that the current market, panel furniture still accounts for half of the total, solid wood furniture is only two-fifths, and the rest is soft furniture and other furniture. In the past five years, the overall trend of solid wood furniture has increased, and the market share of panel furniture is shrinking. “The proportion of the solid wood furniture market is growing at an average rate of 5% to 8% per year.” Shen Yaojun, vice president of Beijing Jimei Home Market Group, said that although the number of sales is more than that of solid wood, the former has a price advantage. However, at least in the next three years, the proportion of panel furniture will be reduced, because people's consumption concept has changed, and the environmental performance requirements of furniture are getting higher and higher. “This is totally different from the West.” Shen Yaojun said that in Europe, the proportion of consumption of panel furniture is getting higher and higher. First, the foreign furniture manufacturing process is mature, the harmful substances of panel furniture can be reduced to a very low level; Strong sense of consciousness, that plate furniture uses less logs and can protect forests from excessive felling. In the past few years, many panel furniture broke the scandal of excessive formaldehyde and quality, causing panic. Consumers have to consider the health problems of themselves and their families. People who have the ability to consume will try to buy solid wood furniture. Non-environmental protection caused the plate furniture to shrink. Liu Yang, deputy general manager of Chengwai Chengjia Plaza, as an insider, witnessed the ups and downs of solid wood furniture and panel furniture over the years. "In the past few years, because the thresholds for the manufacture of panel furniture were low and the quality of the panels was uneven, many large and small brands have emerged." When it comes to the arduous fire of panel furniture, Liu Yang still remembers it. "In recent years, panel furniture has gradually become a brand. The market share of manufacturers with good credibility and superior environmental performance has steadily increased, and small manufacturers with little reputation and unstable environmental performance have closed down and exited the market.” Liu Yang said that with the popularization of environmental awareness, more and more Many consumers pay attention to the environmental performance and quality service of furniture. If the board itself is not up to standard, or the edge-sealing process is not in place, it will not be favored by customers. Because of the environmental protection, low formaldehyde content, and the gradual popularization of prices, the consumer groups are gradually expanding. Some panel furniture manufacturers saw the business opportunities, but also tried to walk up the solid wood route, such as the top 100, Italian style, etc., the market response is good. "And solid wood furniture is now more and more refined, the original is mainly domestic wood, and now many imported wood, the sense of quality is stronger. In the design, the former solid wood furniture shape is slightly dull and bulky, the purchaser is age-biased Large; now I have added a lot of modern elements, become more foreign, and attract the attention of many young people. Among them, the economic strength will choose to buy these solid wood furniture that is both good-looking and environmentally friendly." How to deal with solid wood furniture Later, the panel furniture manufacturers should deal with it? Shen Yaojun believes that panel furniture manufacturers should look beyond the long-term, further expand production scale, reduce production and logistics costs, and increase market share. Looking back at the industry reshuffle in recent years, he said that all furniture manufacturers with large production capacity and competitive prices have survived. "In the future, domestic home furnishing brands will gradually reduce and concentrate. The larger the scale of production and the lower the price, the more likely it will be the final winner." Yu Xiusu, secretary general of the Beijing Furniture Industry Association, stressed that panel furniture manufacturers should be from raw materials and production processes. The two aspects are strictly controlled, using environmentally-friendly plates, improving the edge-sealing and other process technologies, and eliminating the release of formaldehyde. Thus, the products can still be environmentally friendly; plus the cheap fashion and fashion trends, they can still have their own place in the market. Not being eliminated. In addition to working on production, Shen Yaojun also suggested that manufacturers can try to change the cooperation mode with dealers. "Now some factories are trying to set up their own branches all over the country, do not cooperate with dealers, and hope to fully generate production profits and operating profits. The result is not satisfactory. Many factories have not succeeded." Shen Yaojun said, now The market is mainly the distribution model, that is, the manufacturer produces and sells in the store. The interests of the dealers are not directly linked to the manufacturers. Can it be changed to a shareholding cooperation model? The interests of the manufacturers are tied to the dealers. The more the manufacturers sell, the more the dealers earn, which may prompt the dealers to adjust their strategies, thereby increasing sales and achieving a win-win situation. .

Ferroalloys, a broadly defined ferroalloy is a product that is used as a deoxidizer, elemental additive, etc. in steelmaking to add iron to certain properties or to meet certain requirements.

Property: The main element of the ferroalloy generally has a high melting point, or its oxide is difficult to reduce, and it is difficult to refine the pure metal. If it is together with the iron, it is easier to reduce the smelting. The use of ferroalloys in iron and steel smelting, in which iron is not only harmless, but because of the fusing of molten steel is more favorable. Therefore, deoxidation and alloying in the steelmaking process are mostly added in the form of iron alloys. Iron alloys are generally brittle and cannot be used as metal materials.

Purpose: As a deoxidizer for steelmaking, silicon manganese, ferromanganese and ferrosilicon are the most widely used . As strong deoxidizers, aluminum (aluminum iron), silicon calcium, silicon zirconium, etc are used .  Commonly used alloy additives are: ferromanganese, ferrochromium, ferrosilicon, ferrotungsten, ferromolybdenum, ferrovanadium, ferrotitanium, ferronickel, niobium (neodymium) iron, rare earth iron alloy, ferroboron, ferrophosphorus and so on. A variety of ferroalloys, in accordance with steelmaking needs, are regulated in many grades based on the content of alloying elements or the level of Carbon contained, and the impurity content is strictly limited. Ferroalloys containing two or more alloying elements are called composite ferroalloys. The use of such ferroalloys can add deoxidizing or alloying elements at the same time, which is beneficial to the steelmaking process and enables the more comprehensive and efficient utilization of symbiotic ore resources. Commonly used: manganese silicon, silicon calcium, silicon zirconium, silicon manganese aluminum, silicon manganese calcium and rare earth ferrosilicon.

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