Recently, the Chinese home tycoon Red Star Macalline (view map) Group issued a strategic alliance signing notice to a number of brand furniture companies, requiring these alliance companies to pay a deposit of 2 million yuan to the Red Star Group, promotional advertising costs of 800,000 yuan, and enterprises Entering the Red Star Group's newly opened shopping malls has made stringent demands. This tough notice of Red Star immediately triggered a huge response from the industry. Furniture companies expressed their opposition to the association, and some enterprises clearly expressed their firm resistance. On the evening of December 20th, in the case that the major furniture associations and the Red Star Group communicated ineffectively, the furniture industry associations, chambers of commerce and the Guangdong Furniture Chamber of Commerce in Dongguan, Shenzhen, Hong Kong, Zhongshan, Foshan and Shunde were targeted at Hongxing Meikai. Long Group has received a 2 million yuan alliance guarantee deposit from a number of furniture manufacturing companies and issued a boycott notice. It is hoped that each member company will voluntarily resist the improper request of Red Star Group and will not sign an alliance agreement with Red Star Group and will not pay the relevant funds. The reporter of the furniture channel learned that on December 23, the National Federation of Industry and Commerce Furniture and Decoration Industry Chamber of Commerce also responded to this incident and sent a letter to various furniture associations and chambers of commerce, saying that this incident is highly valued and that Red Star is considered This move is not conducive to the long-term healthy development of the home decoration industry, and is not conducive to the harmonious and win-win situation of the entire industry. Therefore, the Chamber of Commerce has written to the Red Star Macalline Group in the hope of immediately stopping the healthy and sustainable harmony of such damaged enterprises and industries. The behavior of development. The original letter from the National Chamber of Commerce and Industry
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