US real estate recovery in emerging market demand increased Reporter: At the first session of the Canton Fair, many exhibitors lamented that the business was difficult to do, the reporter found that the export market of the furniture industry has ushered in a glimmer of hope. Many furniture companies have revealed that this year's export growth rate ranged from 5% to 30%. “Mainly, the demand in emerging markets has increased, and the US real estate has slowly recovered.†Many responsible persons of Guangdong furniture companies expressed this. In the face of the recent closure of some building materials chain stores in China, furniture manufacturers believe that: “This is only a problem caused by excessive expansion of some enterprises. In fact, the domestic real estate market has gradually improved, and many high-end furniture companies are planning to transform. Domestic sales." September Guangdong furniture exports record year "In January-September this year, our furniture exports increased by 30% year-on-year." Wu Yanjiao, general manager of Guangdong Xiongying Group Co., Ltd. told reporters: "The demand in the Middle East and Southeast Asia markets this year has The growth has brought business opportunities.†The relevant person in charge of Guangdong Deqing Dayi Furniture revealed that there are orders that cannot be found by workers. A person in charge of a furniture factory in Zhejiang also said that there is a single-digit growth in the US market this year. "It can be seen that the US real estate market is slowly recovering." According to statistics, from January to July 2012, China's furniture exports exceeded US$27.5 billion, a year-on-year increase of 28%. According to statistics from Guangzhou Customs, in the first three quarters of this year, Guangdong exported 11.35 billion US dollars of furniture and its parts, an increase of 4.7% over the same period last year. In particular, in September this year, Guangdong exported 1.4 billion US dollars of furniture, a substantial increase of 22.8% year-on-year, a substantial increase of 15.4% from the previous month, the highest monthly export value. Putting down the body to do the middle and low end, in the absence of optimism in the big environment, why is there a glimmer of light in the furniture industry? Some people in the Guangdong furniture industry told reporters that since the financial crisis in 2008, many Guangdong furniture exports have begun to find ways to deal with it. “For example, due to the shrinking demand for high-end furniture in Europe, many furniture companies have begun to switch to low-end and mid-range products, which has opened up the market. At present, the market demand for low-end and mid-end furniture in Europe, America, South America and the Middle East is still very impressive.†A furniture import and export production company in Guangzhou revealed that in order to improve product competitiveness, last year, we invited designers to design new products from Italy. “This year's products are very popular in the US market, and the design should add a lot of points.†The person in charge of the plant said. Prospects: Next year's Spring Festival industry or recovery of many furniture companies said that the European market as an important market has no signs of growth this year, which also forced furniture companies to transform. “The European market has grown by about 30% last year, but it has not risen this year.†A person in charge of a furniture company in Zhejiang said that in the first half of this year, European customers reflected that business is getting harder and harder, and the high-end market is shrinking by nearly half, in the low-end market. The change is still not obvious. In response to the crisis, many high-end furniture companies are eyeing the domestic market. The relevant person in charge of the Guangdong Furniture Association believes that the current 36 million sets of affordable housing in the country is a big cake. The economic situation has also seen a turn of hope. “Guangdong furniture enterprises are actively exploring the domestic market, especially some high-end furniture enterprises that are exporting domestically.†The person in charge said: “The collapse of many home building materials stores in China this year has been interpreted as a bankruptcy. In fact, we don’t see it this way. The furniture industry situation will turn better after the Spring Festival next year."
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