In recent news, the "2013 Red Star Macalline Recommended Home Green and Environmental Protection Leading Brand List," jointly launched by Red Star Macalline and the China Quality Certification Center (CQC), has been officially released. This initiative recognized 32 home furnishing brands as "2013 Red Star Macalline Recommended Home Green and Environmentally Friendly Leading Brands," while 46 other brands were named as "2013 Red Star Macalline Recommended Home Green Environmental Protection Finalist Brands." The list aims to promote sustainable and healthy development in the home furnishings industry.
A key highlight of the event was the speech by Director Wang Kejiao from the China Quality Certification Center, who praised the initiative for creating a new model that encourages circulation enterprises to drive green development in the sector. She emphasized that this project will significantly contribute to the overall progress of the home furnishing industry. Additionally, Che Jianxin, Chairman of Red Star Macalline, presented awards to the selected brands and urged manufacturers to focus more on environmental quality management.
The "Red Star Macalline Recommended Green Environmental Protection Brand" project included a wide range of well-known names such as Wei'an, Qumei, Dinoya, Aieris, Dibiao, Youzuo, Gujia Household, Lihao, Chivas, Songpu Kingdom, Xilinmen, Yuanfang Garden, Lace, Fairytale Forest, Nanyang Dick, Huari, Zhibang, Olin, Sofia, Dinggu, Federal Gordon, Dongpeng, Mona Lisa, Nobel, Jiusheng, Sacred Elephant, Shiyou, Di Lu, Kaikai, Hengjie, Jiumu, and Wrigley. These 32 brands have been acknowledged for their commitment to green and environmentally friendly practices.
In addition, 46 other brands such as City Window, Langsa, Kenway, Superior, Betel Nut, Nettle, Cadillac, Aussie, Blanca, Seagull, Stroland, Herbalife, Red Star, Douding Manor, Colombini, Imoen, Esmondshaw, Luffo, Slimbaran, Futaba, Top 100, Model Goods, Mei Ting Zhimu, Wo Le, Ocalo, Banch, Dolby, Stanley, Siniman, Bile, Champion, Smike, Tertiary, Hypericum, Convergence Layout, Living Home, Del Floor, Yongji, East Willy, Carl Triumph, Huari, Ausman, Shenluda, Emperor, Eagle Sanitary Ware, and Wave Whale were honored as finalists. These brands cover various product categories, including mattresses, bathrooms, flooring, and children’s furniture, setting new green standards across nearly all household sectors and helping consumers make informed choices.
For instance, children's furniture is one of the most critical categories requiring strict adherence to green and health standards. Despite the existence of the "General Technical Conditions for Children's Furniture" standard for over a year, its implementation remains inconsistent. In a Beijing store, many double-layer beds labeled as "children’s furniture" were actually adult-sized, with unclear product labels and no clear indication of child safety compliance. This highlights the need for stricter enforcement of green standards.
Such issues are not isolated, and they reflect a broader challenge in the industry. By establishing a reliable benchmark, the Red Star Macalline initiative empowers consumers to shop with confidence and trust.
Che Jianxin emphasized that the environmental quality of home products is essential for brand survival. He called on factory leaders to prioritize eco-friendly production and ensure that products meet high environmental standards. In 2013, the "Red Star Macalline Recommended Green and Environmentally Friendly Furniture Brand" project was developed with the help of an expert team from CQC, following national and international standards. The evaluation system included factors like factory quality assurance, source product inspection, shopping mall environmental testing, customer complaints, and brand performance.
This initiative represents a small but significant step toward industry-wide green development. As a leader in the home distribution market, Red Star Macalline, in collaboration with CQC, has set a new milestone in the green standardization of the home industry. (Editor: Peter)
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