Door and Window Industry Accelerates "E-commerce"

In the face of increasingly severe constraints on resources and environment and the increasingly prosperous environment of e-commerce, various business model innovations created by the use of e-commerce by door and window enterprises have become hot spots in market competition. Therefore, based on the existing models, the doors and windows enterprises should comply with the general trend of e-commerce development to promote enterprise model innovation and cultivate sustainable competitive advantages.

Promote the promotion of differentiated production and service

In the era of e-commerce, the relationship between supply and demand still exists. “There is demand for supply and supply and demand” is a well-run commercial chain. Therefore, the reduction of consumer purchasing costs will inevitably promote the development of new products for door and window companies in order to maintain profitability, and pay more attention to differentiated production of products.

At the same time, as the Internet becomes increasingly important in people's lives, it also changes people's lives and work habits. The convenience and discretion provided by the Internet have caused consumers to be deeply trapped in it. In particular, urban office workers, whether financial management or shopping and leisure, rely on the Internet. Instant messaging software has changed the way people communicate and can watch movies. The Internet was implemented in front of the computer instead of going to the cinema, which also allowed the doors and windows companies to continue to provide unique services to ensure the normal development of the company.

Business model is changed or even replaced

In the era of e-commerce, due to the rapid development and advancement of technology, the emergence and development of many emerging industries have been accelerated, especially the emergence of virtual economy and virtual society. The popular methods of information exchange on the Internet also have a direct impact on traditional business models. For example, traditional letter exchanges are gradually replaced by e-mail. The traditional telecom industry also has the possibility of being replaced by instant messaging tools, and online communication is gradually replacing The plane media has produced far-reaching influence and communication. All these will directly lead to the traditional business model of the door and window industry being changed or even replaced. Faced with this reality, door and window companies, in order to maintain their previous competitive advantages, must conform to the development of the times and actively adjust their business strategies.

Greatly reduce consumer purchase costs

Under the traditional business model, the steps for consumers to buy door and window products are: collect product information → purchase goods → product delivery. The purchase cost includes not only the retail price of the product itself, but also the transportation cost and the time and effort cost of the transaction. In the e-commerce environment, consumers’ purchase costs include only the cost of goods (e-commerce mostly provides delivery services, which reduces transportation costs), the cost of access to the Internet, and the time and effort, which greatly reduces the purchase cost of consumers. . In addition, the important feature of the e-commerce era is electronic communication, which makes the entire world a global village in the network environment. The exchange of information between people is no longer a matter of thousands of miles apart, but information can be transmitted in an instant. This makes it possible for customers to grasp the price advantage between different regions in time, thereby enhancing their bargaining power. The end result is a drop in the profitability of door operators. For this kind of situation, the doors and windows enterprises must work hard to differentiate the products and stimulate individualized demand patterns at different levels and levels in order to expand the profitability space and channels.

E-commerce influences and changes the competitive structure of the traditional business model of doors and windows enterprises from different directions. For such changes and impacts, the doors and windows enterprises must adjust the strategic direction in a timely manner and timely innovate the business model so that enterprises can maintain their own competitive advantages and achieve sustainable development in the era of e-commerce.