More than thirty years ago, Nanan in Fujian was a small county town on China's southeastern coast. It had a large population but limited job opportunities. Many people either left to seek their fortunes elsewhere or started small hardware businesses locally. At the age of 18, Wang Jianye worked in a hardware workshop run by his relatives. Five years later, he launched his own business producing copper water tank accessories. Over the next 26 years, Nanan transformed into China's largest hub for plumbing and sanitary ware manufacturing. The company Wang Jianye founded, Brilliant Plumbing, became one of the four leading private enterprises in the region.
Every time Wang Jianye attends an industry event or gives an interview, he always repeats the same phrase: "If the industry thrives, so will the enterprise." For Brilliant Plumbing, every milestone—whether during its early struggles or during critical turning points—was closely tied to the benefits brought by Nanan's thriving plumbing industry cluster.
In the 1990s, many Nanan residents left their hometown to work and sell products abroad. The local government referred to them as "business people overseas," but Wang Jianye humorously called them "sales teams." By the early 1990s, over 200,000 Nanan residents were working outside the county. These "salesmen" took photos of local hardware products and promoted them internationally, greatly expanding the market for Nanan's goods. This division of production and sales, based on trust between neighbors, helped Brilliant Plumbing achieve a net profit of 130,000 yuan in its first year. This model of collaboration laid the foundation for the company’s early success and helped it overcome its initial challenges.
Today, Nanan has developed into a major industrial center, offering more than just a strong sales network to its plumbing and sanitary ware companies. It also provides government support, a favorable financial environment, and access to skilled labor—factors that make it highly competitive with foreign manufacturers. Under these conditions, Brilliant Plumbing is now undergoing its "second entrepreneurship," focusing on training new leaders and expanding into integrated kitchen and bathroom solutions, as well as valves and piping systems. As the former chairman of the Fujian Provincial Plumbing and Sanitary Valve Industry Association, Wang Jianye once again shared his belief with Phoenix Home Furnishings: "If the industry is good, the enterprise will be good."
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