More than thirty years ago, Nan'an in Fujian was a modest small county town on China's southeastern coast. It had a large population but limited job opportunities. Many people either left to seek their fortune or ran small hardware businesses locally. At 18, Wang Jianye worked in a hardware workshop run by his relatives. Five years later, he started his own business producing copper water tank accessories. Over the next 26 years, Nan'an transformed into China's largest manufacturing hub for plumbing and sanitary products. The company Wang Jianye founded, Brilliant Plumbing, became one of the four leading private enterprises in the region.
Every time Wang Jianye attends an industry event or gives interviews, he often repeats the same phrase: "If the industry thrives, so will the enterprise." For Brilliant Plumbing, whether it was the initial success or overcoming tough challenges, it was always closely tied to the benefits brought by Nan'an’s thriving plumbing and sanitary industry cluster.
In the 1990s, many Nan'an residents left their hometowns to work and earn a living. The local government referred to them as “business people abroad,†but Wang Jianye humorously called them “sales forces.†By the early 1990s, over 200,000 of them were working outside the county. These “salesmen†took photos of products made in their hometown and promoted them overseas, significantly expanding the market for local hardware. This production-sale model, based on trust between neighbors, helped Brilliant Plumbing achieve a net profit of 130,000 yuan in its first year. This relationship was key to helping the company overcome its early challenges.
Today, Nan'an has developed into a major industrial hub, offering more than just a strong sales network to its plumbing and sanitary ware companies. It also provides government support, a favorable financial environment, and a solid industrial foundation that even foreign manufacturers would envy. Under these conditions, Brilliant Plumbing is now undergoing its “second entrepreneurship,†focusing on training successors and expanding into integrated projects such as kitchen and bathroom systems, valves, and pipelines. As the former chairman of the Fujian Provincial Plumbing and Sanitary Valve Industry Association, Wang Jianye once again emphasized the same message to Phoenix Home Furnishings: “If the industry is good, the enterprise will be good.â€
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