Digital fingerprint lock makes up for the shortcomings of short-board brand promotion

Smart lock market welcomes huge changes

It is understood that the traditional anti-theft locks use a combination of mechanical passwords. Although the shape of the keys varies widely, the key is inserted into the keyhole, and the perforations and the marbles in the lock form a convex-concave fit with each other. Smoothly open the lock. Because the order of the key and the combination of the convex and concave can not be unlimited, this is why we have heard the security door installed by a real estate company, and the key on the upper floor can open the door downstairs.

With the increasing number of high-end buildings in China, the development of intelligent digital electronic door locks cannot be delayed, and the market for new houses has sprung up. With the country's macro-control of real estate, the strengthening of environmental awareness, housing prices gradually return to rational prices, the focus of the new round of commercial housing competition will gradually be reflected in environmental protection, energy conservation, intelligence, security, etc., the real estate industry for high-end digital electronic door locks Market demand is growing day by day. In addition, according to a survey of the physical access control market, more than 70% of end users and 80% of industry respondents believe that in the next three to five years, they hope to use mobile phones, key cards, labels or vouchers. Replace the traditional door locks now. The survey further proves that the smart lock market will usher in a huge change.

Digital fingerprint lock is expected to make up for technical shortcomings

As far as the lock products themselves are concerned, most of the locks on the market in China are mechanical mortise locks and ball locks. These two kinds of locks are simple in production technology. As long as they are real materials and strictly control the various manufacturing processes, quality problems will not occur. But these two kinds of locks are not high-tech products, the technical content is low, and it is difficult to upgrade. Therefore, after nearly 20 years of development, the domestic lock industry has still not made breakthrough progress, and product functions have always been positioned on practical and security anti-theft functions. The biggest effort that companies can make is to control the quality of the products and to make new appearances. It is no exaggeration to say that the low technical content causes the congenital deficiency of the mortise lock and the ball lock, which has become a short board for the development of the lock industry.

However, the advent of electronic fingerprint locks has made the hardware lock industry a certain change. With the development of intelligent security technology and the widespread use of chips, electronic fingerprint locks have developed rapidly. At present, some big brands such as Huitailong, Bailemen, Mingmen, and Sakura have developed intelligent electronic fingerprint locks. Puxin Hardware is also actively developing digital smart lock products, investing a lot of money and manpower, and has set up a production workshop for this purpose. Zhai always said that the intelligent electronic fingerprint lock may become the last "blue ocean" in the lock industry. The market space is still large, the profit is relatively high, and the profit brought by after-sales service is also very large. It is worth paying for the lock enterprise.

To survive, a company must walk on two legs in terms of products. First, it must have high value-added products, which can bring more profits to the enterprise. Second, it must have a lot of products. This product only needs Earn a small amount of profit, the purpose is to attract the attention of consumers, improve the brand and the influence of the company. Both are indispensable. For lock companies, the ball lock can be used for the volume, while the mortise lock and the electronic lock can get more profit.

Focus on brand promotion as the key

Most lock enterprises have a backward awareness of marketing brand promotion and channel construction, and the construction of marketing teams is lagging behind. Therefore, the lock enterprise should change the existing channel base, increase the manpower input of the regional marketing team, actively explore new channels, focus on brand promotion, and strive to balance development in the national market.

The focus of lock enterprises is often the first- and second-tier domestic gate enterprises. They are dismissive of many developing enterprises and lack the forward-looking nature of cultivating the market. According to a survey of Panjin and several other small and medium-sized enterprises in the Northeast, the demand for locks is not large because the company's monthly sales are not large. Most of the door business owners said that when we seek to cooperate with the lock company, most of the lock companies refused to use the number of locks and the relatively high cost of molds. In recent years, with the rapid development of the real estate industry, people's living standards have been greatly improved, and the fine decoration of the market, the one-stop shopping, and the one-stop decoration of the factory have become more and more popular, saving people time and Avoid the trouble of picking.

China's locks for private enterprises have sprung up and become the main force in the development of the industry. The transfer of European and American markets will become the key to expanding the marketing channels of China's hardware lock industry.

In summary, the current lock enterprises should keep pace with the times, fully understand the changing trend of the market, serve 80% of potential customers, should not blindly pursue the immediate interests, but should focus on the future market needs, read and understand Market, read the door "heart", seize the opportunity of the development of small and medium-sized enterprises, and actively establish cooperative relations with them.