2014: It is the growth of ceramic tile electricity suppliers

This year, I want to transform from the role of the marketing department to the role of the sales department. The result is not smooth, so I went to a friend to do the electricity supplier. How to say it can be regarded as sales, but also grasp the development trend, ancestors step in to e-commerce.

Since I have done electricity supplier, my friends in the industry have come across me and I will ask: How about the tile e-commerce? Is it feasible to sell tiles online? How to solve the logistics and transportation? Only after-sales service is not difficult to down you? In the face of this type of inquiry, I laughed and said that there was no problem with this, but my heart was very disdainful: Can we ask questions about the depth and content of technology? Isn't your problem like asking me to eat rice? Is it because you don’t have IQ? Or do you think I don’t have IQ? Tiles electricity suppliers can be traced back to 2008 or earlier, so the above problems can be overcome.

Some people may ask: What do you think about tile electricity supplier? The question was very advanced. I didn't talk about it and it proved that I didn't have a level. I talked about everything and everything was clear. Since we are talking about others, we might as well say a few words here so that more people in the industry can learn about the e-commerce under the tiles and companies are more welcome to find me to build e-commerce.

As long as you think about your legs, you also understand that e-commerce will be a sales channel for ceramic tiles, and it will be an important trend in the coming years. If e-commerce companies are to have a large share of tile sales, it would be a bit of a blow and impractical, but the sales volume is enough for companies to look down on. Specific to 2014, it can be said that the development and growth of ceramic tile e-commerce, Taobao, Tmall Mall, Jingdong Mall's tile shop is almost like mushrooming out, Gome Online, Suning Tesco and other platforms also have Tile shop on the line. The days of online shops are not easy. There are few thousands of shops that really make money. Most shops have very low sales, and even the operating costs cannot be supported. Those with high sales also rely on huge promotion fees. There are also few profits from eliminating costs. Therefore, people who started to work as tile e-commerce in the past few years faced the good days before 2014 when they faced the e-commerce market: In those years, the online business was really easy to do. Decoration and beautification, bricks are bought by people, the price never discounted, and customer service is not worth the night shift. Customers are waiting for customer service to go online. Last year, a shop sold 300,000 yuan per month was also very easy (the key is to invest Far more than the cost of developing a prefecture-level city dealer, and it may be the profits of 10 prefecture-level dealers for the manufacturer.) It looks like now... But we must know the number of online tile shops in 2014. Compared with the same period of 2013, it has increased by about 10 times, but the sales volume of the entire tile has increased by about 2 times. It is also reasonable that the days are difficult.

For the tile companies, 2014 is a crucial year for e-commerce channel construction. It is necessary to establish shops and train teams to accumulate experience and provide strong support for the sales. Once missed the best opportunity to enter, no doubt will be thrown far behind by others. Online operations are far more complex and mysterious than offline operations. People with more technical difficulties and lack of ideas and understanding may not be able to find the mystery traffic entrance from the platform to the store for several years. It is even more unclear why there is traffic. Can not be converted into sales ... so must first do a good job shop, training soldiers, waiting for the arrival of a huge consumer power at any time.

According to the author's observation and prediction, after the crazy increase in the number of online tile shops in 2014, it will basically reach a balance point. There will not be a large increase in the number of brands and the number of stores in the coming years, despite new brands and new stores. Enter, but in the fierce competition, there will be some brands and shops operating poorly. The increase in the number of brands is not significant, but the sales of tile online will continue to grow. Throughout 2013, the sales volume of the entire tile e-commerce business was estimated to be in the size of 5.6 billion yuan. For the ceramic tile industry (terminal sales price) with sales of more than 7,000 billion yuan, e-commerce sales accounted for less than 1,000. First, it is expected that sales will exceed one billion yuan in 2014***. In the next few years, if e-commerce sales account for 10-20% of the total tile sales, it will be a relatively large and huge number, and it will be enough to make these online tile shops business booming. Of course, it depends on who can grasp the initiative and grab a bigger cake.