Hot spot: Development strategy of international mining machinery manufacturing industry in 2010

In the 21st century, the mining machinery industry has entered an unprecedented stage of rapid development. The developed countries attach importance to the development of the equipment manufacturing industry. They not only occupy the forefront of the proportion, accumulation, employment and contribution of their own industries, but also provide an important material basis for the development and production of new technologies and new products. The strategic industry that is indispensable to the economy, even the industrialized countries that are entering the "information society", attaches great importance to the development of the mining machinery manufacturing industry.
Global scale production has become the mainstream of the development of major multinational companies. While continuously reorganizing and reorganizing and expanding the competitive strength, major enterprises have also stepped up their investment and research and development in their main business, and constantly improved the system's complete set of capabilities and individualization, and diversified market adaptability.
China's mining machinery industry has made a qualitative leap in terms of production capacity, economic strength, product technology, and management level, and has made great strides in the international market. However, in the process of development, problems such as weak independent innovation capability, high dependence on external components and components, relatively backward development of high-end product technology, and weak market development capabilities have also been accumulated. The main performance in the mining machinery export market is mainly concentrated in the third world countries such as Asia and Africa. The export products are mostly in the middle and low end. Although the high-end products market in Europe and America and other countries have entered the brand products of Liugong and other enterprises, there are very few. Compared with Caterpillar, Komatsu and other internationally renowned crushing machinery manufacturers, China's crushing machinery products have a larger space for improvement.
In the global economic restructuring, the production mode and management mode of the mining machinery manufacturing industry are also undergoing profound changes. Whether it can occupy a favorable market, the key factors have shifted from the price war to the research and development war. From the current point of view, the production location of mining machinery and equipment at the international advanced price level has been clearly different. In order to maximize development, developed countries continue to increase the intensity of industrial transfer, and the low value-added products of mining machinery products are arranged in the market for potential demand in developing countries: in order to adapt to changes in market demand, major manufacturers have adopted professional Chemical production, "single varieties, large quantities" has become a new feature of many developed enterprises' production methods; at the same time, producer-led production methods are gradually shifting to consumer-oriented customized production methods. The personalization of services has also become an important factor in the success or failure of competition.
The biggest feature of the international mining machinery production network is the basic division of labor that is dominated by multinational corporations and complemented by many suppliers. In this model, the international competition of the industry is divided into two levels: the first level is the competition among multinational corporations. This kind of competition is at the high end of the industrial chain and dominates the market development direction of the industry; the second level is The competition of many suppliers in the complementary division of labor market, this kind of competition is at the low end of the industrial chain, and has cultivated a large number of "world processing factories" in the competition. The first level is the innovative competition of knowledge and technology, which is the competition to obtain higher interests. The second level is the competition of scale, efficiency, quality, cost and price. It belongs to the first level and has lower economic benefits in the competition. .
After gradually understanding the business strategy of foreign companies, Chinese companies have also become aware of it. Shanghai Shibang Machinery Co., Ltd., a famous domestic mining machinery brand, in the development of the international market, draws on the business strategy of foreign developed countries, based on good business philosophy and corporate reputation, and continuously expands its market share in third world countries such as Asia and Africa. In the face of internationally renowned brands, we are not shrinking. We have gradually opened the door to the European and American international markets with the "innovative R&D strategy" and become a well-deserved industry leader. New projects developed by the company: hydraulic drive crawler type mobile crushing station, PFW European version of impact crusher, JC European version of impact crusher, VSI5X centrifugal impact crusher (new sand making machine), VW high grade stone shaping machine ( New sand making machine), MTW European trapezoidal mill, LM vertical mill and other equipment, because the equipment performance and the international manufacturing level of the same level, since the equipment sales in the European and American markets are favored by customers!
 

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