According to statistics, the number of domestic one-year access controls is approximately 500,000 or more. At present, the application of fingerprint recognition in access control is only about 1%. According to the general foreign proportion, it should be about 20% or more. In other words, the market gap for biometric identification products in the domestic security industry is around 95,000 units. Another relatively obvious situation is that there are currently very few enterprises that specialize in fingerprint readers and fingerprint access control. Therefore, there are two integrated markets for this product. One obvious feature: The market is large and there is little competition.
At this stage, the main competition objects of smart door locks are proximity cards, password locks and high-grade mechanical locks. These locks for the high-end lock market have their own strengths regardless of their functions. For the fingerprint lock market, if the concept of the smart lock avant-garde is truly instilled and imprinted in the minds of consumers, then it is sold at the end of the market. The difficulties will be reduced a lot, but from the current promotion of the concept, there is still a long way to go. In the next one to two years, the smart lock can not become a popular consumer product.
Dividing the market at the competitive level, it can be found that the target group of the smart lock must be the high-end middle-aged and young people, and this type of person happens to be the typical example of pursuing the frontier consumption of the market. It is not difficult to find out about such people, and word of mouth has a considerable proportion of influence in their consumption. In other words, for them, the price is not the dominant factor. They are concerned about the security and convenience of smart locks. Under their acceptable circumstances, all kinds of advantages can be transformed into true enjoyment of life. Combining the above factors, the future development distance of smart locks can be explored. Having good product performance and having a good after-sales mechanism is the key to a smart lock brand based on the market, and also the foundation for the full-speed development of the entire industry.
From the field of competition, smart lock competition in the past two years is more intense or in the field of engineering heavy volume. Looking at the entire smart lock market, many smart lock manufacturers in the civilian sector are in a stagnant state of retail, are all wait-and-see attitude. At present, the era of the success of project bids supported by brands and successful cases is still not over. In other words, the overall advantages of the smart lock industry, including design, R&D, production, and sales, are still focused on some companies. Therefore, the real startup of the smart lock market still needs a process. Of course, the time will not be too long. Many smart lock companies are ready to meet baptisms and challenges and hope to stand out in this big market.
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