Experts of the official website of Yipin Haiyi Furniture believe that in the face of domestic and international changes in the consumer market environment, the Chinese home industry should change its traditional chain of “retailer-centric†industries, transform to a consumer-centered, and upgrade the supporting formats through brand specialization. With the experience of shopping services, we are guided by the dissemination of new lifestyles and make a fuss about the cultural concept behind the brand.
A number of industry veterans interviewed said that China's home furnishing industry is facing both "land" and "empty" pressures and there is industry anxiety. From the perspective of “landâ€, with the increase in the proportion of finely-decorated houses, strong real estate developers are involved in the home industry and directly reduce the market space of the traditional home industry. From the “empty†aspect, the Internet industry uses VR, AR and other new technologies. Technology, to provide a one-stop, personalized shopping experience, successfully catering to young consumers.
The traditional home industry industry has a low concentration of channels, a small number of channels, and large profit margins in all aspects. In general, dealers have a high gross margin, a gross profit of at least 50% or more, and a manufacturer gross margin of about 30% or more. Terminal retail prices are often only 30% of the factory price. Even as the Internet penetration rate increases, Internet home improvement gradually penetrates into the decoration consumer groups. However, consumers have encountered new pain points in Internet home improvement, and the online home improvement market competition is still dominated by price warfare. There are fewer high-quality internet homes and consumers. Home improvement pain points have not been resolved.
Yi Pinhai thinks that moving closer to the Internet has become a new direction for the business model of the furniture industry. At present, most of the online home improvement product marketing channels are mainly completed through O2O methods, and sales are completed through online traffic to the offline diversion. The large-scale home chain model that relies solely on offline stores has gradually been eliminated by the times.
The increase in the penetration rate of the Internet has promoted the exchange of information more efficiently, the pain points in the industry have become more prominent, and industrial restructuring has brought development opportunities for platform companies. Tuba Rabbit, Qijia Network, and Meile are gradually expanding from the decoration, building materials, and home links to other links. They have the advantage in the industry, such as Red Star Meikailong and other traditional home stores, Dongyi Risheng, etc. Home improvement industry leaders are involved in the Internet. Under the new consumption scenario, the industry ushered in a series of restructuring opportunities.
Due to the diversified styles of the younger generation household consumer groups and the increasing demand for personalized features, they not only focus on the functional needs of home products, but also pay attention to the need for decorative appearance and individuality. Because of the relative standardization and popularity of finished products, finished home products are difficult to meet the individual needs of consumers. Custom home products can meet the individual needs of users to the greatest extent and increase the overall and artistic sense of home decoration. Therefore, custom home furnishings have become the biggest beneficiaries of the rejuvenation of household consumer groups.
Yipinhai Furniture believes that the overall cabinet is a kitchen cabinet combination formed by combining kitchen appliances such as cookers, cabinets, refrigerating, freezing and washing. Compared with ordinary cabinets, the overall cabinet emphasizes overall configuration, coordination, design and construction. The whole cabinet originated in Europe and the United States. It was introduced to mainland China in the late 1980s and early 1990s. Despite the late start, but benefited from the booming domestic real estate market, the whole cabinet quickly emerged, and formed a huge market and a mature industrial chain. The whole kitchen transformed the traditional decentralized home appliances, cabinets and buildings into a kitchen design. The development closely combines the characteristics of the building and finds the best fit between the three. In an era that focuses on the overall mix, the overall kitchen becomes the future with its six advantages of integration, health, safety, comfort, beauty, and personalization. The inevitable trend of development.
The new retail network is based on the Internet and uses a combination of new technologies, big data, and artificial intelligence to apply the retail model of online and offline logistics. With the penetration and landing of new retail in various industries, from last year to this year, many home furnishing companies have begun to test new retail outlets, to integrate online and offline channels, to carry out logistics cooperation, artificial intelligence, the use of virtual technology, and enhance user experience. Both have accelerated the rapid growth of the new home retail model, and the home industry has begun various explorations of new retail. From an industry point of view, since 2017, the new word of retail has caused a “revolutionary†in the home furnishings circle, whether it is the Internet giant, offline home store, or an active home-listed company that first proposed this concept. Home improvement small and medium-sized startups are all actively embracing this new concept.
These are explained in detail in Suzhou Furniture on [a product Begonia official website precise analysis of your current situation and development trend of China's domestic industry], this article () collected by the GO good home network to the Internet does not represent point of view, if you want to know more For articles on furniture brands, please continue to view other articles on the [Furniture Sharing Shopping Guide] platform. Please pay attention to the official website of GO Best Home.
A number of industry veterans interviewed said that China's home furnishing industry is facing both "land" and "empty" pressures and there is industry anxiety. From the perspective of “landâ€, with the increase in the proportion of finely-decorated houses, strong real estate developers are involved in the home industry and directly reduce the market space of the traditional home industry. From the “empty†aspect, the Internet industry uses VR, AR and other new technologies. Technology, to provide a one-stop, personalized shopping experience, successfully catering to young consumers.
Yipin Haiyi official website for your precise analysis of the status quo and development trend of China's home industry - News - Global IC Trade Starts Here - ICEach.com
The traditional home industry industry has a low concentration of channels, a small number of channels, and large profit margins in all aspects. In general, dealers have a high gross margin, a gross profit of at least 50% or more, and a manufacturer gross margin of about 30% or more. Terminal retail prices are often only 30% of the factory price. Even as the Internet penetration rate increases, Internet home improvement gradually penetrates into the decoration consumer groups. However, consumers have encountered new pain points in Internet home improvement, and the online home improvement market competition is still dominated by price warfare. There are fewer high-quality internet homes and consumers. Home improvement pain points have not been resolved.
Yi Pinhai thinks that moving closer to the Internet has become a new direction for the business model of the furniture industry. At present, most of the online home improvement product marketing channels are mainly completed through O2O methods, and sales are completed through online traffic to the offline diversion. The large-scale home chain model that relies solely on offline stores has gradually been eliminated by the times.
Yipin Haiyi official website for your precise analysis of the status quo and development trend of China's home industry - News - Global IC Trade Starts Here - ICEach.com
Due to the diversified styles of the younger generation household consumer groups and the increasing demand for personalized features, they not only focus on the functional needs of home products, but also pay attention to the need for decorative appearance and individuality. Because of the relative standardization and popularity of finished products, finished home products are difficult to meet the individual needs of consumers. Custom home products can meet the individual needs of users to the greatest extent and increase the overall and artistic sense of home decoration. Therefore, custom home furnishings have become the biggest beneficiaries of the rejuvenation of household consumer groups.
Yipinhai Furniture believes that the overall cabinet is a kitchen cabinet combination formed by combining kitchen appliances such as cookers, cabinets, refrigerating, freezing and washing. Compared with ordinary cabinets, the overall cabinet emphasizes overall configuration, coordination, design and construction. The whole cabinet originated in Europe and the United States. It was introduced to mainland China in the late 1980s and early 1990s. Despite the late start, but benefited from the booming domestic real estate market, the whole cabinet quickly emerged, and formed a huge market and a mature industrial chain. The whole kitchen transformed the traditional decentralized home appliances, cabinets and buildings into a kitchen design. The development closely combines the characteristics of the building and finds the best fit between the three. In an era that focuses on the overall mix, the overall kitchen becomes the future with its six advantages of integration, health, safety, comfort, beauty, and personalization. The inevitable trend of development.
The new retail network is based on the Internet and uses a combination of new technologies, big data, and artificial intelligence to apply the retail model of online and offline logistics. With the penetration and landing of new retail in various industries, from last year to this year, many home furnishing companies have begun to test new retail outlets, to integrate online and offline channels, to carry out logistics cooperation, artificial intelligence, the use of virtual technology, and enhance user experience. Both have accelerated the rapid growth of the new home retail model, and the home industry has begun various explorations of new retail. From an industry point of view, since 2017, the new word of retail has caused a “revolutionary†in the home furnishings circle, whether it is the Internet giant, offline home store, or an active home-listed company that first proposed this concept. Home improvement small and medium-sized startups are all actively embracing this new concept.
These are explained in detail in Suzhou Furniture on [a product Begonia official website precise analysis of your current situation and development trend of China's domestic industry], this article () collected by the GO good home network to the Internet does not represent point of view, if you want to know more For articles on furniture brands, please continue to view other articles on the [Furniture Sharing Shopping Guide] platform. Please pay attention to the official website of GO Best Home.
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