With the development of the Internet, many home furnishing companies are involved in water and electricity, and lighting companies are no exception. However, the development of e-commerce has not been as smooth as imagined, and the e-commerce launched by many enterprises has become a chicken rib that restricts the development of enterprises. What the disease is, and listen to the author's analysis.
The purpose of the company being forced to switch to e-commerce is not clear
In recent years, home furnishing companies such as lamps and lanterns have transformed the electric shock Internet, established online shopping malls, and married with Internet giants in an attempt to kill a market in the market. However, many e-commerce companies are famous, but the raindrops are small. The industry believes that the home business from the initial resistance to actively embrace the Internet, the attitude change has quite a few "post-knowledge."
It is reported that in recent years, the sales volume of homes such as lamps and lanterns has decreased, and the transaction volume has been reduced. Due to the impact of real estate and the impact of the Internet, the sales volume in physical stores has decreased, accelerating the home industry to embrace the Internet and expecting to increase the volume through the Internet. A lighting store electronics business person said that in fact, the online mall is a supplement to the physical store, but also follows the big trend.
When the current situation is fierce, such as lamps and lanterns, household enterprises burn money
E-commerce is not a new thing. In recent years, it has been hot in the industry. These e-commerce companies are facing the same problem. E-commerce is burning money. When will it be profitable? According to sources, the e-commerce operation of a well-known home store in Beijing has been in a state of losing money for more than two years. It has become the norm for the head of the e-commerce to reach out to the group to ask for money. According to industry insiders, there are serious problems with vertical home e-commerce. The unprofitable model, and then the strong capital can not help but burn the speed.
Platform-type e-commerce has the inherent advantage of being more viscous than vertical e-commerce because it can meet the needs of users for one-stop shopping. In addition to some consumables, most household products such as lamps are products with long consumption cycles. Repeated purchase cycles are long. Even if they can bring secondary consumption by word of mouth, it is difficult to form a continuous stickiness. When the market launch attracts new users, how can the market cost be low? The most important thing is that the vertical home store e-commerce is basically no one knows.
Whether e-commerce is a "catalyst" or a "poison" for lighting companies is too early to comment. Experts from the Home Appliances Industry Association said that lighting supplies are special commodities, and there are industry specificities in distribution and installation. Compared with the traditional stores, the products of the luminaires and e-commerce need to be effectively connected with the logistics in the distribution. In terms of installation, the local distributors need to cooperate. The e-commerce can not become a merchant that only sells products and does not sell services. The integration of services deserves further exploration.
Although the convenience of e-commerce allows companies to save on the cost of physical sales, it can also increase product sales. However, how to increase traffic and attract users' attention is also the key. Therefore, whether it is in the creation of the product itself or the promotion of the platform, the lighting companies must pay attention to it.
Concerned about surprises
Label: Lighting companies are forced to switch to e-commerce business purposes are not clear
Previous: How to properly install windows and installation precautions Next: "Down" into BHI normal words wardrobe enterprises need
Led Industrial Lamp,Dust Proof Led Lamp,Efficient Energy Led Bulb
Henan Idui Import and Export Trade Co., Ltd , http://www.acesunraylight.com