Hardware locks need to expand sales channels

China is the world's largest hardware producer, but it still faces challenges in producing high-precision and high-efficiency products. Many companies remain stuck in low-level manufacturing, offering low-value-added solutions, and lagging significantly in brand marketing. According to Luo Baihui, Chief Brand Officer of Jinmo Machinery, to enhance competitiveness, hardware lock manufacturers must broaden their sales channels and focus on developing premium products. Currently, the lock industry lacks strong patent protection awareness. Even if a company develops advanced patented technology, similar products often flood the market quickly. This low entry barrier has led to market confusion and frequent cases of infringement. Additionally, the hardware lock market is filled with numerous brands, yet few have real brand value. It’s a mixed bag, with little differentiation and weak consumer recognition. Although doors and hardware locks are both part of the real estate supply chain, hardware lock companies are typically dependent on door manufacturers. Over the past decade, while door companies have grown stronger and adapted their strategies, the demand for hardware locks has also evolved. Traditional locks no longer meet the needs of modern door companies. Therefore, lock manufacturers must not rely on outdated market expectations. They should stay updated, understand the evolving needs of door companies, and actively seek opportunities to increase sales and capture market share. Collaboration with door companies is therefore crucial. Many lock companies still lack effective marketing strategies and channel development. Their teams are underdeveloped, leading to missed opportunities. To keep up, these companies should restructure their distribution models, invest in regional marketing teams, explore new channels, and prioritize brand building. A balanced national market presence is essential for sustainable growth. Most lock companies focus only on top-tier door enterprises, neglecting the potential of smaller, growing businesses. This short-sighted approach limits long-term growth. For example, in Northeast China, many small and medium-sized door companies face low monthly sales, resulting in limited demand for locks. When they approached lock manufacturers, many were turned away due to high mold costs and perceived low returns. However, with the rapid development of the real estate sector and rising living standards, consumers now prefer one-stop renovation services that save time and effort. In recent years, private enterprises have become key players in the hardware lock industry. The shift of European and American markets presents a major opportunity for Chinese hardware lock companies to expand their global reach. By tapping into international markets, they can diversify their sales channels and drive future growth.