Driven by the trend of informatization, in recent years, the standard and scope of e-commerce in China have rapidly expanded, and many hardware companies have also tested water network marketing to win more market share for enterprises. The hardware network marketing skills are different and have their own merits. At 2:00 pm on August 30th, 2010, Mr. Ling Zhiming, an online marketing specialist in the sales department of Jinli Dongtai Hardware Factory, Gaoyao City, Guangdong Province, was the subject of “Hardware Internet Marketing Collection: How to Ingeniously Negotiate with Customersâ€, and conducted with the majority of users. Warm discussion. In the interview, Mr. Ling Zhiming talked about several issues that need to be paid attention to as a hardware network marketing staff in receiving customers.
According to Mr. Ling Zhiming, in the Gaoyao Jinli Dongtai Hardware Factory, the network marketing has become the main method of corporate marketing, and the customers brought by the network marketing basically occupy 60% of the entire company's customers. When netizens were surprised at this, Mr. Ling said that this was due to the fact that the Internet was a very broad medium and it had many advantages. In addition, companies invest more in network marketing, for example, trying to increase the company's exposure rate, and advertising on popular websites related to the machinery and equipment industry.
When talking about being a hardware network marketer and knowing what skills he has received from customers, Mr. Ling believes that communicating with customers on the Internet focuses on the expression of words. To successfully complete an order, you must communicate with customers offline. These methods include telephone calls, interviews, and so on.
Since the customer has an initial perception of the service, this perception determines whether the customer's impression of the enterprise service is good or bad. Therefore, the first contact with the customer must leave a good impression on the customer.
Before contact with customers, we must first understand the needs of customers and the relevant background of customers. In addition, we must be familiar with the information on the performance, attributes, and prices of our products. When guests ask questions, be sure to pay attention to the tone of your voice and patiently answer your questions. Even in the face of some savage and rude customers, we must face it with a friendly attitude. If the customers encountered are deliberately searching for defects, or are not sincere, it is necessary to make a skillful counterattack.
Mr. Ling concluded that when introducing products to customers, there is a technique that can be used for reference. That is, it is introduced in a certain order: attribute-action-benefits, that is, FAB. In addition to the right questions to the customer, access to critical information, in order to be able to take the initiative in their hands. In the process of receiving customers, almost all personnel engaged in the sales industry should have a basic quality, that is: bold, cautious, thick skin. For new customers, focus on understanding more. For old customers, they focus on maintaining mutual cooperation and must be familiar with the customer's various mentalities.