In 2012 , Renhao took the lead in carrying out internal corporate reforms, with the goal of using the fewest people and doing the most efficient things, saving corporate costs under the economic crisis, improving the productivity and competitiveness of factories, and carrying out industrial upgrading. This is the main goal of Renhao Furniture Company this year. As the head of the enterprise, You Guozhong will pay more attention to the efficiency of employees within the enterprise, and at the same time strengthen the retraining of employees to fundamentally solve the problem of excessively high labor costs within large enterprises.
Therefore, the main action of Renhao this year is to embark on major internal adjustments:
One is the adjustment of the production line. According to Xiaohao, assistant general manager of Renhao, to reporters, like many other large enterprises, Renhao's sales performance in the same period this year was lower than expected, but compared with the same period last year, it has slightly increased, especially in single In store output, there are still good results. In order to further improve the production efficiency of the enterprise and enhance the competitiveness of the enterprise, Renhao's management decided through research that the first is to make some major adjustments to the production line.
The second is the adjustment of personnel. As a factory with more than 1,000 employees, there is a normal flow of people every day. In response to this, Renhao implements a more lenient policy on personnel outflow, but the requirements for personnel recruitment are more strict than in the past. It is also controlled in quantity, and strict requirements are imposed on new employees, with restrictions on academic qualifications, experience, etc., in order to raise the threshold of employees and improve the overall talent level of the enterprise.
On the other hand, companies have also controlled the cost of human resources. The goal is to achieve more performance and tasks with the same or less labor costs, and to replace the "eat big rice" that is common in many large enterprises. The phenomenon. In terms of staff restructuring, it is bound to involve the vital interests of many front-line workers, but the company has withstood the pressure and carried out drastic reforms, and the mental outlook within the company has also been renewed.
Externally, we assisted the dealer team more down to earth. Decentralize the management standards of the storefront to each specialty store, and regularly dispatch supervisors to the store to conduct sales guidance and train the staff. At the same time, the factory will first conduct pre-training for business personnel and supervisors to help them improve their abilities and pass the corresponding assessment before they can go to work. In terms of personnel management, the enterprise implements refined management, and even the specific details of the supervision staff's daily schedule in the front line, which not only allows the factory to more directly control the feedback situation in the end market, but also helps to urge the promotion of specialty stores. .
In terms of specific rules to help dealers, the factory firstly guides the dealers' sales behavior through professional market research data, such as which size and product style are suitable for the local status quo and which are the best-selling products.
Enterprises can help distributors increase sales by finding the market demand for furniture and optimizing the combination of products, and the premise of the implementation of these auxiliary tasks is based on the dealer's philosophy consistent with the company's business philosophy. To implement the factory's business ideas to the end.
In terms of channel development, Renhao will continue to develop its strategic route to third- and fourth-tier cities, which is also determined by the company's own product portfolio. The high cost-effective product characteristics make Renhao Dinoya particularly optimistic about its products in the third and fourth-tier cities. The development space of the city, at the same time, due to rising property pressure and the market development status of the third and fourth tier cities, companies also hope to be able to appear as independent stores in the terminal as much as possible to ensure the profit of dealers and the enthusiasm for opening stores. It is reported that this model has already begun to be tried in Anhui. If the pilot is successful, the next step will be to promote it to the whole country.
You Guozhong believes that in order to achieve these market goals, the company's product line must be rich, and at the same time it must be different. The "Vision" series was developed based on this business philosophy. The majority of the people who buy new houses on the market are mainly young people. They not only have their own views on the cultural value and cost performance of the products, but also have very different requirements on product design from the previous buyers. Personalized products It can attract their eyeballs and create a desire to buy. Therefore, the company has specially developed a "visual" series of post-modern products aimed at the current mainstream units. This series of products not only innovate in color, but also adopt a more youthful and fashionable color combination. At the same time, they design furniture It is also more concise, in line with international trends.
You Guozhong believes that everyone is now saying that the environment is not good, and there is a need for some sense of innovation. As far as the "visual" product line is concerned, it can be said that at present there is basically no such idea in the Chinese furniture industry, "so we can lead a direction in this field."
On the other hand, enterprises have stricter budget management requirements. In order to achieve corporate management goals, Renhao also set up a corporate budget management committee, composed of 15 internal staff, assistant general manager Xiao Yi admitted that the establishment of this committee has a great help in the cost control of the company, because the company Every thing implemented must be approved in advance in the budget. In the later stage, we must ensure that every thing is put in place and have relevant personnel to carry out a level-by-level assessment, similar to the operation of a project. The help in cost management and goal management is naturally self-evident.
On cost control, ho also convened on July 5 nationwide supplier held a seminar titled "heroic benevolence, win-win," the theme of "win-win cooperation and common development," the theme, the multi-party The discussion aims to allow both supply and demand parties to establish a long-term, win-win and common development supply chain system to effectively respond to the current downturn in the furniture industry where the market is cold and products are unsalable. Let everyone unite to bring real discounts to the end consumers, and overcome the difficulties together in this period to ensure the smoothness of the entire industry chain.
You Guozhong believes that in the case of bad economic conditions, suppliers are likely to transfer the pressure of price increases to some large enterprises in order to ensure profits, but in fact many suppliers have many loopholes in management costs, The purpose of this meeting of Renhao is to allow suppliers of all links to have an opportunity to communicate together, learn how to make everyone's management more standardized, minimize the company's operating costs, maximize profits, and the most important is how A win-win situation is achieved in such an environment.Environmentally Friendly Calcium Carbonate Carrier Additives
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