In the "Double Eleven" just passed, large pieces of furniture were put on the website, which set off an e-commerce boom in the home market, but many consumers still have this worry: Are the home goods bought online reliable? Does home e-commerce really look so spectacular? Industry insiders say that although home e-commerce has sprung up, there are still hidden dangers, and two of the major problems are really "unable to hurt".
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Short board 1: There is a gap between the actual and the expected
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Although in the past "Double 11 War", the sales performance of many home furnishing brands of home e-commerce increased frequently and performed well, but home e-commerce still has many hidden dangers. After the beautiful sales performance, the public home e-commerce was exposed to the situation of high refund rate and high complaint rate, and the shortcomings in logistics and after-sales service were gradually exposed.
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First, as with most online shopping products, furniture products purchased online may fall short of consumer expectations. The gap is mainly manifested in two aspects. On the one hand, the pictures and shapes advertised on the Internet are professionally processed and may not match the real objects received by consumers. Beds, chairs, sofas and other homes that are used every day, only look at beautiful pictures, and do n’t sit on them. Trying to lie down, it is difficult to choose the product you really like; on the other hand, many furniture is split and transported, and then assembled at the consumer's house. These processes need to be carried out by a dedicated installer, if the installation technology is not in place , Still does not achieve the desired effect
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For example, the online purchase of cabinets , except for the online payment of deposits, the next steps are basically the same as buying in physical stores: designer visits, payment of deposits, installation and so on. However, this sales method often has strict regional restrictions, that is, only accepting orders from some cities, and for cities that do not have stores and are not equipped with related designers, online shopping still does not accept orders.
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Short board 2: There are often disputes in logistics
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An online sales manager of a furniture brand said, "Those companies with IT backgrounds who are involved in furniture production are developing rapidly and financing fast, but there are many deficiencies in product quality and after-sales service."
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Mailing and distribution are the mainstream logistics methods of online shopping, and the logistics link is also a major problem in the entire online shopping market. Many complaints about online shopping come from logistics. Merchants and consumers have also been arguing because the damage to the goods when they arrived was caused by the merchant when they were shipped or caused during the logistics process.
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Now the merchants mainly adopt three methods to solve the logistics problem, one is to entrust third-party logistics, the second is the buyer to pick up at home, and the third is the merchant's own delivery team. Due to the lack of professional transportation experience for related products, logistics companies are not happy to undertake the distribution of large furniture, consumers and sellers are also worried about the damage and safety issues caused by the goods during transportation, which makes large furniture in third-party logistics Awkward status. (Editor: Peter)
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