Coating Industry Marketing Trend Analysis Low Carbon Environmental Protection is Imperative

In an instant, 2011 has already come half a year. In this year's competition in the paint market, the question of the environmental protection of paint materials will lead to those controversies. What are the tendencies of modern decoration for paint selection? What is the marketing trend of the paint industry in the future? I believe you will find the answer in this article.

At the beginning of 2011, many people in the industry began to predict the development trend of today's coatings industry. At the same time, the development trend of the home improvement coatings industry is also a matter of concern to people. But what are the development trends of the local paint industry in 2011? With regard to these issues, Xiao Bian also conducted market interviews and interviews with netizens to do some induction and outlook.

Before entering the text, let us first look at the origin of the paint:

Maybe many people are very uptight, because early in the morning, they discovered the shadow of the ancient people in the use of paint, from stone cave paintings in the Stone Age to all aspects of people's daily life, and the paint was accompanied by more than ten thousand human lives. year. In fact, China is also one of the earliest countries to develop paints. As early as the Shang Dynasty, people started to extract natural paint from natural wild lacquer trees and use them in decorative instruments and buildings. In the Spring and Autumn Period, thanks to the mastery of the Tung oil coating technology, the technology of using additives in the coatings was created, and at the same time, the coating industry entered a new era.

Dynamic One: celebrity endorsements decline towards low-carbon environmental protection is the last word Two years ago, many paint brand businesses used celebrity endorsements and received extraordinary profits, which laid a new direction for the development of the company and the coatings industry. However, with the clash of celebrity endorsement products that have occurred in the past two years, the paint industry would not be able to win with stardom in 2011.

Only the superiority of product quality is the best way for a company to develop. Many people now buy paint and are worried about its environmental issues. Although the environmental protection heat of the paint still reached its peak in 2009, what could be “drinking” the paint and the “cooking” paints and other related news abound. However, in 2011, consumers are looking forward to the paint industry can really move, no longer use too much hype and propaganda to flicker. A quality winning brand will definitely capture the hearts of consumers.

Therefore, the environmental protection boom that will be set off between the coatings industries will continue. We are looking forward to a new climax and starting point this year. At the same time, the Copenhagen conference also cautioned that people's environmental protection and low carbon will be the two main directions for future industry development.

Leather Tissue Box

Manual Soap Dispenser CO.,Ltd , http://www.nstrashcan.com