In a recent period, the price of gold on the international market dropped significantly, leading to an increase in people buying gold jewelry at what seemed like the bottom of the market. However, this surge in purchases has been accompanied by a rise in complaints, particularly regarding the durability and quality of the jewelry. Many consumers have reported that intricate and fashionable designs—such as delicate chains, letter-shaped pendants, and hollow-style pieces—are prone to breaking or deforming quickly.
Experts advise buyers not to be swayed solely by trends and aesthetics. Instead, they recommend focusing on practicality, choosing styles that are durable and well-constructed. Additionally, with gold prices still in a downward trend, it's important not to rush into purchases without careful consideration.
A customer named Miss Li shared her experience after buying a 6-gram snake bone chain for 2043 yuan during a sale. Within two weeks, she noticed that the necklace was stiff and had visible cracks. Another purchase—a "SMILE" letter bracelet—also caused issues. After just a few weeks, the letter "M" cracked, and even after replacement, the design remained uncomfortable to wear.
Retailers also face challenges when dealing with these types of complaints. While many stores are willing to replace items within the first 1–2 weeks, after that, customers are often asked to "trade in" their old piece, paying the difference between the original and replacement cost. This can range from 10 to 30 yuan per gram, which can add up quickly.
Moreover, innovative designs such as 3D models and hollow pendants are more susceptible to damage due to the soft nature of gold. Some brands have introduced "hard gold" products, which are more resistant to deformation but still carry risks, especially if made with less gold material.
Most major shopping malls in Guangzhou offer repair services, but these come with high costs. Even simple repairs can cost tens to hundreds of yuan, making it more cost-effective for some retailers to return the item to the furnace rather than repair it.
For consumers, it's essential to pay attention to the weight and size of gold jewelry. A small difference in grams can significantly affect the fit and comfort. For example, fine chains under 4 grams are typically around 35–42 cm long, suitable only for those with very thin necks.
When it comes to purchasing, experts suggest being cautious, especially during sales events. While discounts may seem attractive, gold prices remain volatile, and it’s not advisable to buy blindly. Those who purchased earlier don’t need to worry, as gold jewelry retains long-term value.
Overall, while gold remains a popular investment and fashion choice, consumers should prioritize quality, durability, and practicality over fleeting trends.
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