3M: Department stores in the industrial sector

In Shanghai, where 3M China headquarters is located, the reporter saw Ding Wei, vice president of 3M China Industrial Products Division. He is wise and humorous. The first sentence he asks is: "Do you know 3M?"

More than a decade ago, the reporter had been to 3M. The impression is that small products such as tapes, post-it notes, car foils, etc., come true. Ding Xiao smiled. He pointed to the mobile phone in the reporter's hand and said: "In fact, there are 3M products in your mobile phone. The screen inside the mobile phone is covered with a 3M brightening film to make the screen display more vivid and dazzling. Small but contains high technology. 3M products have penetrated every detail in our lives, from tape to seamless hooks, to cars, high-speed rail, airplanes and other industries, the shadow of 3M products can be seen everywhere. 3M can get a general understanding of the history of this industry development, 3M can be described as a department store in the industrial sector. But behind it, continuous innovation is the foundation of 3M."

Based on the local development of innovative products 3M China Ltd. was established in November 1984, it is one of the first to enter China's foreign-owned enterprises. Founded in 1902, the global headquarters is located in St. Paul, Minnesota, USA. It is a Fortune 500 company with a history of 100 years. As a world-leading diversified technology innovator, 3M's products and technologies have long been integrated into people's lives, from transportation and construction to business, education and electronics, and communications.

Ding has joined 3M since 1993 and has served in 3M for 22 years. Witnessed the development of 3M in China from a small foreign-invested company to now becoming a famous foreign-funded multinational enterprise in China. The business philosophy of “rooting China, serving China” has promoted the localization of 3M in China. The business focus of 3M in China has gradually turned to the development of innovative technologies and products suitable for the local market and local customers in China.

So far, 3M has invested more than US$1 billion in China, and has established 12 subsidiaries, 11 production bases, 27 offices, 5 technical centers and 1 R&D center. 3M China already has more than 700 locals. R & D personnel, the total number of employees exceeds 8,200. The 3M China R&D Center has made an extremely important contribution to the 3M global R&D network.

Listening to Ding Wei's introduction, the development of 3M in China is clearly visible. In the early days of reform and opening up, China developed an export-oriented economy, and 3M forward-lookingly predicted the development prospects of China's telecom market. Only when communication develops can we establish a bridge of communication with the world, so 3M and the Ministry of Posts and Telecommunications jointly established the first joint venture of 3M in China in Shanghai to produce communication equipment supporting products; to become rich, to build roads first, 3M quickly invested in the foundation In the industry of facility construction; and the development of the economy must have energy protection, 3M quickly established the largest power laboratory in Asia at that time, producing power matching products; with the improvement of people's living standards, 3M began to provide N95 for particulate matter protection. A series of products related to people's livelihood, such as masks and air purifiers. "Every step of 3M is accompanied by the pace of China's economic development. Let localization reach its utmost, this is also the secret of 3M's success."

Doing localization, being close to users, and tracking users are the source of 3M's continuous innovation products. Ding Wei said: "Innovative products must first have institutional guarantees. In 3M China, 35% of the annual business volume comes from new products developed in the past five years. This is our hard indicator. When there is such a hard indicator, all of them Employees will continue to find ways to develop new products because they have to fulfill the company's requirements. When all employees are trying to develop new products, they know that new products can't be found in the office, so they need to understand the feedback from users. Whether there is any problem in the process of use, users have no other difficulties in the specific application process need 3M to help. At this time, it is natural to serve the user well, turn the user close to the user into a daily work style, become a culture The problem is solved at the level. Therefore, 3M is more about how we can better approach users and serve users from the company's philosophy, culture, and employee participation. At the same time, we will make the production line closer to users, such as We have established R&D centers and technology centers in Shanghai and Guangzhou, but we are very close to Shanghai. State has also established a technical center in Suzhou because optical manufacturers concentrate, to be closer to customers, track customers, we want to service our front door, understand customer needs, according to customer requirements to develop new products, this is the 3M localization concept. "

With strong technology to support the diversification of 3M products, there is strong technical support behind it. Its 46 technology platforms have added wings to the development of new products, providing a constant source of innovation. The company's annual R&D capital investment accounts for about 6% of total sales. Ding Wei cited such an example. A company that produces mobile phones has a screen glass thickness of 1mm, which is less than the requirement of 0.8mm. It is easy to make the glass thinner. The company thinks about the grinding technology of the 3M startup period. Going to the door to help solve this problem, 3M quickly organized the R&D team, integrated three technical platforms of grinding, glue and micro-replication, and used the diamond with the strongest cutting ability as the material to develop a new product, like a plane in the hands of a carpenter. The glass is thinned layer by layer to meet the needs of users, and the ancient grinding technology is rejuvenated. “The reason why 3M chooses to diversify is because we have a diversified technology platform. Many products of 3M are involved in many industries and span different fields, but these new products are from two of the 46 technology platforms. Developed after three, three, and four integrations. Regardless of the diversified development and specialization path, each company has different choices. But behind it, it is inseparable from technical support. If there is no technical support, which model do you go? , will not succeed."

3M's achievements in the Chinese automotive industry are obvious to all. When talking about this topic, Ding Hao appears to be very confident. He said, “In the automotive industry, 3M participates in the entire life cycle of automobile production. From production, maintenance to scrapping. When the Chinese automobile industry is just getting started, the annual output is less than 1 million vehicles. When we entered China, I clearly remembered that when Santana was off the assembly line, the annual output was about 100,000 units. Until now, China has become the country with the largest automobile production in the world, and we have witnessed its rapid development. When the car is seen as a person, it comes out of the car factory, even if it has not come out yet, it is assembled in the production workshop, and when we are pregnant in the mother's stomach, we start to serve it. Then the car leaves the car factory. When we have not handed it to the user in the test, we also have products to serve it. After it is handed over to the user, we need to repair it. We have some products and services for it to choose from, until the end of the car scrap, we have The corresponding solution. We are a company that can provide a complete solution for the entire life cycle of the car. The kind of company, as far as I know, is very rare in the automotive industry."

When asked about China's economic slowdown and its impact on 3M China, Ding Wei told reporters: "The slowdown in economic growth is the need for transformation and upgrading. 3M responded quickly during the entire economic transformation process and actively cooperated with enterprise transformation. For 3M, I saw opportunities and hopes. In March of this year, 3M also built a fifth technology center in Chengdu. 3M is optimistic about China's future, and will focus on environmental protection, energy conservation, and production efficiency in the next few years. Strengthen pre-reserve and investment."

“What is the corporate culture of 3M?” Ding’s answer is fast and simply: “Technology improves life. 3M is willing to help everyone, every enterprise, improve the living environment and production environment with its own advanced technology. This is 3M’s Vision and brand promise. I believe that every step of 3M will create a better life prospect for mankind."

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