Yaobang Furniture Group

Yaobang Furniture Group was founded in 1986. The production base is located in Qiaotou Town, Dongguan City. It covers an area of ​​more than 200 acres of garden-style industrial park and employs about 4,000 people. It owns three professional production enterprises: Qiaoxin, Hengli and Meiqiao. The range of furniture produced by the group is very wide, with European-style imitation of classical, neo-classical, and modern panel furniture. There are many “names”. Many different series of products are placed in the same exhibition hall. The advantage is that different customers can see different types of furniture in the same space, which induces buyers' desire to purchase. Of course, this one is a question of the Group's overall market strategy, which we will discuss later.

The group's recent highlights are the European-style Aegean sea series (Aegean sea). The Aegean Sea is part of the Eastern Mediterranean Sea. It is located between the southern Balkan Peninsula and the Asia Minor Peninsula. It is the Mediterranean Sea to the Black Sea. The only channel of the Aegean Sea belongs to Greece in the West Bank, while the small part belongs to Turkey in the east and is the meeting point of civilizations between the East and the West in the Eastern Mediterranean. The whole series is full of various elements of the Aegean Sea: the natural color of the day and the blue sea, the simple structure of various buildings in southern Europe, and the details of the essence of each coastal national artifact, all of which are Transformed into the characteristics of a series of products.

Yaobang furniture series product features

The group's recent highlights are the European-style Aegean sea series (Aegean sea). The Aegean Sea is part of the Eastern Mediterranean Sea. It is located between the southern Balkan Peninsula and the Asia Minor Peninsula. It is the Mediterranean Sea to the Black Sea. The only channel of the Aegean Sea belongs to Greece in the West Bank, while the small part belongs to Turkey in the east and is the meeting point of civilizations between the East and the West in the Eastern Mediterranean. The whole series is full of various elements of the Aegean Sea: the natural color of the day and the blue sea, the simple structure of various buildings in southern Europe, and the details of the essence of each coastal national artifact, all of which are Transformed into the characteristics of a series of products.

The inclusive style of Art Deco, a strong Art Deco movement. Art Deco prevailed in Europe in the late 19th century, where art and crafts (pre-industrial design) furniture were both aesthetically and functionally important. The most attractive of the series is a small dressing table. The main part is a beautiful mirror, which is wide and hidden, the edge of the lens is beveled and curved inside, and then embedded in the quaint solid wood frame, and then placed firmly on the square dressing table, the front is a panel slightly convex The drawer is placed in two side panels that are also slightly curved. The most lovely part is the matching dressing stool in front, and the black leather on the surface is very "consumed", which becomes the focus of the whole dressing table. Finally, there are three small feet, the position is very in place, the middle stool legs extend upwards, becoming a small seat back, opening a handle hole, complete the entire aesthetic and functional design.

Yaobang furniture product design

The whole series of furniture, which is driven by the small dressing table, is very rich in design and small decoration: the proportion of the area of ​​the low cabinet wood components, the agreement of the straight line in the outer corner of the bed frame, and the hand drawn between the cabinet doors. The treatment method, the application technology of the curling on the back of the bed, can properly combine the decorative elements and the important elements of post-modern industrial design, making the whole modern minimalist series interesting. After studying the group furniture, Mr. SHDouglas, a member of the Royal College of Art and a British franchise designer, said: "Yaobang's changeable design is very easy to integrate into most middle-class homes. Most of them are popular mainstream furniture styles. It can highlight high-quality production technology and has high practical value. In an enterprising market environment, the Group's products are in great need of improving the ability to compete, such as stylizing brand design, streamlining appearance, reducing complex and unmatched decoration. Products (brands), try to solve the user's more requirements in terms of work, and cooperate with some new generation of simpler living space, when it can increase the competitiveness of the market."

Yaobang furniture title

The brand foundation of the furniture group is derived from a “title”, the title of the guest for your furniture company and the total title of the furniture products you produce. The "title" was accepted by the guests and was able to express the personality of your furniture. The group will symbolize this “general title” and become the brand of the company. The title of each series of furniture products that the company has continuously developed can also be symbolized and become the mark of the product. We can only call it the name of the product. The two sets of titles and logos should have a strong relationship, but they also have their own missions. Yaobang Furniture Group has spent a lot of resources to manage different brand names and manage corporate brands. It is the most important investment of the company - the furniture brand that has been passed down.

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