Analysing the way of the top 100 furniture against the market, Chen Xiaotai, chairman of the top 100 furniture, said that in addition to "emphasis on channel expansion," market positioning segmentation "is also the key to the top 100 to maintain high growth.
According to statistics, the Top 100 Home Furnishings currently has about 200 specialty stores across the country . In terms of channel construction, Top 100 Home Furnishings, which is committed to the traditional store "shop-in-store model", opened an "independent store" at Dazhong Temple last year. At the same time, some products of the Top 100 have been settled in the "Taobao Flagship Store" and Sina's "Home Furnishing". "Independent stores have eased the pressure on channel costs." Chen Xiaotai said that based on this store and the pilot, the top 100 would like to build a commercial brand of 'international home furnishing' in the future.
In the case of a sluggish furniture market , furniture companies making wardrobes, this "multiple" development model is not new, especially because it can not only provide customers with one-stop decoration services. And it's a good idea for companies to increase their wealth and expand their markets. Chen Xiaotai said that customized products can meet the needs of consumers to publicize their personalities. With the continuous changes in consumer demand in the market, Top 100 adjusts the direction of products, based on standardized and popular products, and launches customizable Top 100 home furnishing series. To meet the diverse decoration needs of consumers. "From your birth to the age of 80 , the top 100 will always have a piece of furniture suitable for you." Chen Xiaotai said quite proudly.
Affordable housing is a project of people's livelihood. The distinguishing feature of the furniture of the affordable housing is its small size. Therefore, users who purchase the affordable housing have a certain level of consumption, but pay attention to details. In this regard, Chen Xiaotai said that Top 100 Furniture opened a “safety room furniture zone†on the second floor of Top 100 International Home located in Dazhong Temple. All furniture adopts clear and real prices, and the price is 10% -30% lower than the original price . And launched "special furniture" for the owner of the security house.
Speaking of the development plan for the second half of this year, Chen Xiaotai said that through the diversification of channels, Top 100 Furniture is very confident to continue to find new growth points. On the one hand, independent stores will bring new growth engines to Top 100 Furniture, and another On the one hand, Top 100 Furniture will strengthen online channels and open up new channels for furniture marketing . In addition, office system furniture will also bring great sales guarantee to the top 100 furniture.
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