In the online marketing communication field, there is a saying that "the brand that is not yet in contact with the Internet will be forgotten by consumers 10 years later." Does this claim apply to the flooring industry? The answer is yes.
From the perspective of brand communication, the network is only a channel for information dissemination, but this channel integrates all forms of media in the traditional sense and aggregates a large number of young consumer groups. From the perspective of product marketing, the network is A channel for integration of marketing and communication has brought the distance between communication and sales closer in online media, which is the integration of brand communication and product sales.
Bell floor is just seeing that the development of online sales has the incomparable advantages of the traditional brand marketing model. It seizes the following four advantages to carry out sales:
First, the online media integrates the brand's marketing communications and product sales, so the brand's marketing communications activities are more direct and more effective. Therefore, the cost-effectiveness of advertising investment is further enhanced. Bell floor implements targeted advertising and communication in major portal websites and home building materials professional websites. It adopts an intelligent way to target target consumer groups, allowing users who browse home building materials websites for a while to see related advertising information and achieve high quality communication results. .
Secondly, online sales have reduced the intermediate links of traditional marketing, shortening the distance between consumers and brands, and thus the price of products can be further reduced. An entrepreneur CEO once said in a chat that if the intermediate links are compressed and all products are sold at the same sales volume, my profit is the same. This does not mean that Bell's floor should engage in online price wars. Instead, it must squeeze out the money that was wasted in traditional channels and become a well-known brand on the Internet.
Third, online sales give consumers more choice. In a floor store, if it is 200 square feet, then it is a big shop. Such a large store inventory, logistics, venue rental, staff, etc. is a relatively large expenditure, but in the network stores, consumers It is easy to browse through all floor designs, thus allowing consumers to further expand their choices.
Fourth, online sales allow the brand's sales coverage to further expand. Where there is a network, we have our sales terminal. In the traditional agent joining system, some markets are a very embarrassing market for agents. If you open a store, it is very likely that the situation is beyond your means. If you do not open, you are likely to be occupied by your competitors. However, online sales solve this problem and network sales break the restrictions on the number of regions and terminals.
The development of e-commerce is changing the business model of traditional brands. In the traditional agency system, the number of terminals constitutes an important aspect of the company's core competitiveness, and many powerful distributors often have unique local resources and the development of online sales. Another cake will be made, the cake will be bigger, and the industry landscape will be changed. Bell Floor will continue to maintain the joint development of network terminals and traditional terminals in the future, so that the two complement each other. The store will be an “experienced distribution center†and will fully distribute the products of the company.
Yesterday, online sales of e-commerce such as Taobao and Jingdong Mall are subverting the traditional logic of brand operations. The market is a river and lake, and the rules of the rivers and lakes are changing. Today, the Bell floor is advancing with the times and is about to change tomorrow's flooring industry.