Micro-era flooring new media marketing strategy

In today's era of rapid development of informationization, you must change your mindset in doing anything. In this micro-era era, the management of enterprises must comply with the rhythm and needs of the times.

The marketing of new media on the floor in the micro era must inevitably follow the pace of the times and follow the trend. Flooring companies use brand new media marketing to carry out brand planning, brand promotion, brand maintenance and other projects, has become a new trend, including microblogging marketing, micro-film marketing, online magazine marketing, etc., including new media marketing has become the industry's favored marketing the way.

There are also limitations to the operation of new media marketing. New media marketing is well-managed by four factors: content, resources, technology, and input. That is good content, rich resources, superb technology and reasonable investment. In the aspect of new media marketing, there is a general misunderstanding that the new media marketing does not need to spend money. This is a misunderstanding of the low cost of new media. A clever woman can hardly be free of rice. Although the cost of new media marketing is much lower than that of traditional media, it still requires a reasonable investment. A reasonable investment will have the expected return. At present, some prophetic floor companies have stepped up investment in new media marketing.

The investment of new media marketing for flooring companies is divided into two aspects: First, the media costs of communication, such as search rankings, website postings, and so on. The second is the planning cost of new media marketing strategies and tactics. For now, because many companies lack the expertise and experience of new media marketing, they have to rely on the experience and capabilities of professional consulting service organizations to carry out new media marketing.

Micro-movie marketing Micro-film marketing has an innate gene that marries business. It turns "advertisement" into "content" and packs and conveys brands and products through stories and mobile images. According to the company's brand needs for complete planning and system production, so that the micro-movie in the story naturally reflects the characteristics of the company's brand and brand appeal, can arouse the audience resonance, and thus easily penetrate the brand's effectiveness, is the continuation and supplement of traditional marketing.

The time for the microfilm to rise in the home industry was very short. The first microfilm was "Breakfast", which was launched on March 28th, 2012 by the cabinet industry division. It is reported that "Breakfast" launched less than half a month's time to broadcast more than 10 million times, a time shocked the home industry. In addition to the "Breakfast" which precedes the cabinet industry, floor companies have also started to test water and micro-films. Nowadays, the "My Mountain" of nature and the family's life are not the same. Songs)).

Some flooring companies took micro-films and received very good results. However, there are many floor companies that have invested costs but have had little success. “The means of marketing are omnipotent”, according to Zhang Ren, Secretary-General of the Home Improvement Committee of the China Building Decoration Association, microfilm is just a new marketing tool and there is nothing special about it. Zhang Ren reminds floor companies that when advertising is promoted, they must consider the audience and the effect. Do not follow the trend blindly. Otherwise, it would be counterproductive. In fact, the key point for companies making micro-films is to use cultural methods to enhance their brands and show the direction of the brand's appeal. This is in fact pave the way for future marketing, as long as this goal is achieved even if it is successful.