In recent years, all walks of life seem to have been smashed by the “ranking listâ€. Music, movies, man of the times, and corporate stars have done their best. The top-ranking candidates are happy and sad, and have no way of defining. The latest list of "China's Top 500 Private Enterprises", which is regarded as reflecting the status quo of China's private economy, was released by the All-China Federation of Industry and Commerce in Beijing on August 29, 2010. The data shows that the profitability of the top 500 Chinese private enterprises has been rapidly and steadily improved, the scale has continued to expand, the industrial structure has been adjusted and upgraded, management has become increasingly standardized, and social contributions have increased.
This time, the top 500 private enterprises were supposed to be a joyous event. They were helpless but spearheaded a sharp turn, pointing to the gap between "500" and "2": the top 500 private enterprises lost to the top 2 central enterprises, and 2 central enterprises spiked "private enterprises. the 500 strongest". The quick axe of the mouthpiece directly questioned how the private enterprises broke through the shortcomings of development. For a time, the development of private enterprises once again became the focus of attention of all parties. The dispute over the development of private enterprises has also increased.
The logo of a successful company is not written on the face, but penetrates into progress. Many internal factors hinder the development of the company, but there are also many external factors that cause the company to succeed inexplicably.
Challenging the monopoly of central SOEs, most SOEs that are self-motivated by private enterprises are monopolies, such as China Mobile, China Unicom, Sinopec, and China National Petroleum, all without exception being monopolies. The top 500 private enterprises lost to the top 2 of the central SOEs. It can be explained that the current SOEs are not rivals of monopolies at all. The market controlled by a few monopolies is much larger than the number of SOEs. The stronger the monopoly company, the more capable it is to control the market, and the greater the resistance of private enterprises to become bigger and stronger.
The current market is not yet a complete market economy, and a sufficient market competition environment has not yet formed. Of course, monopolistic companies have become stronger and stronger, and they are unfortunate for the private enterprises that are still weak in the market. On the side, they have formed a whiplash effect.
Professor Huang Taiyan, director of the China Private Economy Research Center of Renmin University of China, once pointed out that China’s private enterprises “do not do the top 500 and have to do 500 yearsâ€.
Most private enterprises are increasingly aware of the importance of technological innovation, structural adjustment, improved management, and shaping the brand's long-term and healthy development. It is clearer that the company's profit depends on its own competitiveness. Therefore, it focuses on the input-output ratio, and has made great improvements in corporate governance, technology research and development, quality management, and branding.
In the face of a fiercely competitive market, private enterprises are persistently creating their own characteristics. Make use of new materials, new technologies, new processes, and new equipment to change the traditional backward industrial products and upgrade their product quality. Give full play to their own strengths and specialties and choose the products that are suitable for them. The coalition government actively encourages the use of policies, connects scientific research institutions with companies, and forms a production-oriented, academic, and research-oriented platform that focuses on companies as the main body and market-oriented.
From the point of view of manufacturing defects and hardware participation in branding, China is embarking on the road to becoming a powerful country. China's manufacturing industry is also the second largest in the world, but there is still a discouraging distance from manufacturing powerhouses. Strictly speaking, China's private enterprises stay more at the "processing plant" and "production workshop" stage, and cannot be called a complete manufacturing industry. Because most enterprises are still at the bottom of low added value in the industry chain, they only know that OEM production does not form a complete industrial chain and they will inevitably fall into awkward situations.
Many SMEs in China are low-end manufacturing-oriented labor-intensive enterprises. They are mainly engaged in processing or custom-made materials. The profit rate of the enterprises themselves is not high. They have no technological advantages, only labor advantages, and the labor price has increased in recent years. Make the company overwhelmed. Some even went astray and moved to cheap labor areas.
Although the performance of private enterprises in the production of "Made in China" is not large enough, but not strong enough, therefore, in order to achieve a breakthrough, whether it is relying on foreign aid, or internal forces, manufacturing to turn to create, from OEM to OEM The effort to create a "Chinese brand" is a brilliant way for private-owned enterprises to become manufacturing-oriented.
With the acceleration of the global economic integration process, China's hardware companies have more realized the strategy of going abroad, participating in the market competition, and more understanding of the importance of the brand to the development of the company.
Change the past "branded" business, win the autonomy, enlarge and strengthen its own brand, and take the road of making refined products to increase the added value of the brand. As long as you play your own brand and have a hard-won independent product in the market, you are not afraid to lose money. At the same time, the development of the hardware industry brand, in addition to the company's own efforts, but also rely on industry coordination, peers should be the same idea, mutual help and help.
As the saying goes, there is no rule for no rules. However, if the unspoken rules of the industry are touched, it is somewhat ridiculous. How do you go and how do you go? The dwarf can be filled with generals and many years of wives and concubines can be married. The big-time private enterprises and hardware and small-medium enterprises are still self-examination, and are dedicated to the development of the private enterprises and work hard for the “rise†of private enterprises.