Hardware companies are polarized and analysis of sales channel competition

The polarization of hardware companies will intensify, and some companies that do not adapt to market competition will withdraw from market competition through different channels, and hardware giants will gradually surface. China's hardware industry will continue to maintain the momentum of structural adjustment, but at the same time it will continue to highlight some bright spots. In an environment of global competition, industrial capital is another subject of industry operations in order to obtain a favorable competitive position and improve competitiveness.

It is expected that the hardware companies that can really survive in the market in the next few years will definitely not be so much now. However, this high-speed oscillation in the hardware industry will bring huge opportunities. The result of the shock will make the market operation more rational. The next few years will be the high-speed oscillation period of the hardware industry. The immediate consequence of this high-speed shock is the expansion of the polarization trend in the current hardware cabinet brand camp.

The competition among sales channels has become increasingly fierce. As domestic hardware cabinet products are oversupply and quality pressures increase, sales channels become one of the key competition factors, and the competition for channels among all parties is becoming increasingly fierce.

(I) Kitchen appliance manufacturers have strengthened their control over retail terminals, striving to reduce sales cycles, saving sales expenses, and making sales channels more professional. The company's sales model has been able to adapt to a variety of markets at the same time.

(II) The trend of development in the sales industry has led to an increase in the status of large-scale home appliance chain stores. Large retailers, with their broad market coverage, purchasing scale, and cost advantages, will have increasingly stronger control over production companies in terms of product pricing, payment for delivery of goods, and other aspects. . Increased control of the industry, participation and elicited price competition previously dominated by manufacturers.

Many hardware companies have increased their investment in technology, developed new products with high technology content, made product differentiation as a long-term plan for enterprise development, sought new market demand, and established new economic growth points (into small household appliances and Other similar industries) to achieve the sustainable development of enterprises. The market competition will shift from price-based to high-quality, high-tech products. With the deepening of competition, the profit space in all stages of the hardware industry chain will be compressed and the space for price reduction will be reduced. More and more companies are realizing that it is impossible to establish core competitiveness based on price competition alone, and not the direction of long-term development, in an effort to explore new development paths.

While continuing to expand markets in the United States, Japan, and other traditional countries, Southeast Asia, the Middle East, Russia, Europe, and Africa will also fully blossom. The integration of domestic and foreign companies will further accelerate. In order to increase their own strength and expand the international market faster, domestic hardware companies will speed up the integration with foreign companies through various means to improve product quality and competitiveness.

The requirements of the international market for China's hardware products will gradually evolve and change. There will be higher requirements for the quality, packaging, and delivery deadlines of Chinese products, even gradually extending to the production process and product development, product and environmental protection, and energy Resources and cultural environment are combined. The polarization of enterprises will further intensify. The next few years will be the high-speed oscillation period of the hardware industry. The direct consequence of this high-speed shock is that the trend of polarization in the current hardware cabinet brand camp will expand. It is expected that the hardware companies that can really survive in the market in the next few years will definitely not be so much now. However, this high-speed oscillation in the hardware industry will bring huge opportunities. The result of the shock will make the market operation more rational.