Analysis of Current Situation of Electric Tools in China

China's high-tech, functional and demanding industrial power tools still have a large potential market in Europe and the United States. Currently, industrial countries in economically developed regions, such as Germany, the United Kingdom, the Netherlands, and France in the European region, the United States and Canada in the North American region, and Japan and other countries in the Asian region, use electric tools in homework and are common, accounting for the total output. About 50% to 70% of China's electric power tool products have a large share in the domestic electric tool product market in the above-mentioned countries and regions, but the industrial electric power tools produced in China do not export a large amount to these regions.

Professional power tools for industrial use have high technical content, strict safety and electromagnetic compatibility requirements, and have delineation of function, work efficiency, reliability, and durability. The price is several times that of similar DIY tools, and even 10 times or more. Professional power tools have internationally known brands such as hammers from Helde, Bosch, and Mai Taibao, drills from Black & Decker, electric tools from Makita and other woodworking tools, and circular saws from the Century.

China's export of electric tools has accounted for 85% of the world's sales of electric tools, but the export amount only accounts for about 40% of total sales. The main reason is that China's electric tool manufacturing industry has not yet established its own brand in the international market, especially the industry. With professional electric tools, the use of OEMs is generally adopted. Coupled with the non-standard market competition of domestic companies, export prices are getting lower and lower. For example, in 2001, the uniform price of electric tools was US$12.72 per unit, while the average price of foreign-funded enterprises was US$18.74 per unit, and the average price of imported electric tools was US$45.94 per unit. Therefore, after improving our product technology level and developing industrial power tool products, our country will be able to expand the market and create greater economic benefits after it is established from an internationally renowned brand.